Meeting the Challenge of Improving Customer Experience in Manufacturing
Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.
2020 Marketing Trends: Real-Time Engagement, AI, Empathy, ABM and More
The State of Marketing Report reveals the trends driving marketing — they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.