Brands using loyalty programs to drive growth effectively are doing so by embedding them across every part of the customer experience. There’s a growing recognition that long-term customer engagement requires more than just rewards — it demands a strategic, holistic approach that permeates the entire organisation.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
What if you could stretch every dollar of your marketing budget further while crafting personalised experiences for your customers? AI and automation can make this a reality for your small business.
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Market penetration is a marketing strategy that aims to expand the market share of a product or service within an existing market. Learn more with Salesforce.