With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience.
As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI.
The Small Business Marketing Toolkit has launched, and it offers small businesses a powerful roadmap to strategic insight and simple automation in an increasingly complex marketplace.
Solutions Architect Kaleem McGill uses technology to build data-driven customer experiences that feel natural, relevant and right on time.
Thinking about launching account-based marketing (ABM), or currently growing a fledgling program?
Over years of working in martech, Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top automation tips for marketers to improve the effectiveness of their campaigns.
Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies. Here are the highlights. In the five years since we released the…
In an era of heightened consumer expectations and media fragmentation, the only way marketers and advertisers can reach and engage the audiences of today is to create intelligent, personalised marketing journeys – thankfully,…
