Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies. Here are the highlights. In the five years since we released the…
In an era of heightened consumer expectations and media fragmentation, the only way marketers and advertisers can reach and engage the audiences of today is to create intelligent, personalised marketing journeys – thankfully,…
