The lines between consumer goods sales and service reps are increasingly blurred. But when brands unify those teams and their data, they drive revenue and customer loyalty.
Counting on first-party data and personalisation is even more important in a privacy-first, AI-driven world
These three use cases show a clear blueprint for how to understand your customers and deliver what they need over the long term
Anticipate your customer's needs with proactive marketing that leaves them feeling valued.
With data and AI, humans and agents can work together to make marketing more powerful and efficient. Here’s how.
Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale. Learn more.
The product lifecycle tracks the trajectory of most products and consists of six stages: development, introduction, growth, maturity, saturation, and decline.
Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…
Funlab is behind some of Australia’s most unique entertainment concepts, including Strike and Holey Moley. Find out how it is transforming to win more moments of customers’ lives and deliver unforgettable experiences.
Have you heard of “awareness” in the marketing context, but aren’t quite sure what it means? This article will explain the concept of brand awareness and its crucial role in the sales funnel.…
