Here are eight of the most compelling reasons for companies to take action on digital transformation with fresh momentum.
Customers across every generation are more demanding, more discerning and more connected than ever.
Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar, Chief Digital Evangelist at Salesforce, shares his insights.
Educating your customers about a new product can be a real challenge. But there are some deceptively simple ways to get your message across powerfully – and respectfully. Imagine describing the capabilities of…
The number of local technology graduates over the next several years will not even come close to satisfying demand. According to the Deloitte Access Economics ACS Australia’s Digital Pulse 2019 Report, Australian universities produce fewer than 6000 technology graduates per year but more than 160,000 ICT qualifications will be needed by 2024 to meet demand.
Over years of working in martech, Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top automation tips for marketers to improve the effectiveness of their campaigns.
Connections to You Sydney showcased incredible service and marketing Trailblazers.
Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
The challenges of the Fourth Industrial Revolution are well known to marketers by now. But the solutions to those challenges are still in the works.
Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy.
