Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
The challenges of the Fourth Industrial Revolution are well known to marketers by now. But the solutions to those challenges are still in the works.
Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy.
e surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.
If you’re anything like me, you’ve attended a few marketing conferences in your time.
With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they’ve even got off the ground.…
It all started with a carry-on bag. It's one of my favourites — a dark navy with black piping by a well-known luggage manufacturer. I I splurged and paid quite a bit but felt reassured as it came with warranty and assurance by the sales rep that I wouldn’t even be needing it. I felt good about my purchase and even better about the brand.
There’s a new marketing framework in town: the flywheel picks up where the funnel leaves off, putting the customer view in the centre where it belongs and creating a fresh new picture of the customer journey.
siness environment where marketers must provide greater value to the organisation, while avoiding drowning under a data deluge, it makes sense that more marketers are unlocking the power of data management platforms (DMPs).
