Marketing

With purpose-built AI, today’s marketers can fuel engagement as well as productivity. Discover tips on how to get started and see how Flight Centre is driving success.

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.

From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.

Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.

The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.

With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.

When done right, drip marketing campaigns can help you build customer relationships that last. Here’s how you can get started.

What is email A/B testing, and what’s the best way for your marketing team to do it? Here’s a handy guide to get you started.

Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.