Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?
How you approach brand marketing will make all the difference in securing customer loyalty for years to come. Here’s how you can optimise your digital marketing strategy so it’s authentic to your brand.
The rise of data-driven marketing, increased customer expectations, and personalisation mean it’s time to rethink the 3Ps – price, place, and promotion aren’t everything.
What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.
Explaining a new product to a customer doesn’t have to be complicated. Here are three tips to help you explain it and get the sale.
Salesforce Live is bringing the best of Dreamforce to Australia and New Zealand, including insights into how local Trailblazers like you are doing more with less, all while still making customer magic. Follow us as we recap the most inspiring stories and lessons.
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.
Want to deliver a personalised customer experience? Here’s how you can meet their expectations.
