We know from previous research that marketing has been rapidly changing as technology transforms customer expectations and ways of working. But our latest State of Marketing report reveals how radically those trends have…
Salesforce commissioned Forrester Consulting to delve into the current and future state of CRM system adoption, uses, and experience. Divisha Gupta, Director of Content Strategy at Salesforce APAC shares the key findings.
Salesforce’s Stuart Ward draws on insights from the new Customer Imperative in Financial Services report to discuss how banks and insurers can use data and technology to create the personalised experiences customers crave.
With insights from more than 8,200 marketers, the 7th Edition of the State of Marketing reveals the biggest priorities and challenges that will shape the future of marketing in 2021 and beyond.
Sassoon Grigorian spoke with workforce experts Patrick Kidd, CEO of Digital Skills Organisation, and William Sim, VP, Trailhead Academy, Salesforce to find out how to bring business, government and employees into the next digital wave.
A new report produced by Bain & Company and Salesforce, ‘The Customer Imperative in Financial Services: Permission to Personalise’, reveals expert insights and industry trends.
Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.