Research

This month, leading analytics platform Tableau partnered with YouGov to track how business conversations have changed since the pandemic. The findings reveal that in the face of such uncertainty, gaining the clearest view of data helps organisations keep their feet on the ground and continue along the path towards growth. Here, Gavin Jones, Tableau’s Country Manager — Australia and New Zealand, takes us through the key findings.

IDC study says Salesforce economy is set to generate $1.6T USD in new revenue and over 9M new jobs by 2026. Here are the highlights.

Leaders from RACV share how they’re capitalising on new customer expectations to create amazing experiences that build loyalty and trust.

We know from previous research that marketing has been rapidly changing as technology transforms customer expectations and ways of working. But our latest State of Marketing report reveals how radically those trends have…

Now that we’re more than 18 months into a world with COVID-19, what can new research tell us about the path forward for SMBs?

Salesforce commissioned Forrester Consulting to delve into the current and future state of CRM system adoption, uses, and experience. Divisha Gupta, Director of Content Strategy at Salesforce APAC shares the key findings.

Salesforce’s Stuart Ward draws on insights from the new Customer Imperative in Financial Services report to discuss how banks and insurers can use data and technology to create the personalised experiences customers crave.

With insights from more than 8,200 marketers, the 7th Edition of the State of Marketing reveals the biggest priorities and challenges that will shape the future of marketing in 2021 and beyond.

Sassoon Grigorian spoke with workforce experts Patrick Kidd, CEO of Digital Skills Organisation, and William Sim, VP, Trailhead Academy, Salesforce to find out how to bring business, government and employees into the next digital wave.

A new report produced by Bain & Company and Salesforce, ‘The Customer Imperative in Financial Services: Permission to Personalise’, reveals expert insights and industry trends.