Every new reality in a business creates unseen challenges for staff. What’s important for the business is that leaders recognise these challenges and adapt and remodel their management practices to ensure they help provide solutions.
It's crisis periods like these that create sales professionals of the future; salespeople that build customer and team relationships which outlast any current situation.
Marketing is in a constant state of change – we don’t need to look back as far as the analogue years to see that.
Thinking about launching account-based marketing (ABM), or currently growing a fledgling program?
“What gets measured gets managed.” – Peter Drucker We’re pretty sure you’ll have seen it in an HBR article or 20. We had, so we decided to dig around in the State of…
We surveyed 3,000 office workers and carried out in-depth interviews with 75 IT leaders across Australia, India and Singapore to find out more about the relationship between technology and employee engagement. We found…
Every fortnight, Salesforce Research surveys the general population to discover how we’re navigating the COVID-19 pandemic – both as consumers and as workers.
The State of Marketing Report reveals the trends driving marketing — they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.
Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy.
