Retail

With the potential benefits of AI evolving daily, World Tour Essentials Melbourne is your chance to see the latest ways that CRM + AI + Data + Trust can transform how you connect with customers and grow your bottom line.

Consumers are saving more and spending less, according to our research. But savvy retailers can keep current customers happy by using data and AI to create excellent customer experiences.

The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Here's why customer experiences have changed and how retailers can show they’re walking the talk.

Joshua Sparks, M.J. Bale’s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.

At the latest Retail and Consumer Goods Summit, we discussed how brands can stay ahead of the curve. Here are three tangible takeaways you can apply to your business.

Discover how one of Australia's most recognisable activewear brands had two of its highest sales days in its 30-year history after partnering with Salesforce to deliver global business growth.

Marcella Larsen shares how global supply chain disruptions are affecting Australia’s retail industry and provides tips on how retailers can communicate delays with customers.

A new business revolution is taking shape, and it’s coming in the form of the ‘phygital’ experience. But what exactly does this odd-sounding term mean and how can you harness its potential to take your brand to the next level? Here, we explain the role of ‘phygital’ in the evolving business landscape and how it’s set to only get bigger.

Excitement levels were high for Salesforce’s Industries Summit: Retail, Consumer Goods and Manufacturing and Financial Services.

Over the past year and a half, Australian Retailers Association CEO Paul Zahra, has been a steadying and sobering voice for retailers far and wide. In the lead up to Paul’s keynote address at the Salesforce Industries Summit for Retail and Consumer Goods on 22 September, he has provided some thought-starters on the current state and inevitable direction of the industry.