Physical store closures and a population staying at home threw incredible momentum behind retail’s digital evolution.
A massive spike in demand for groceries and other household essentials sits alongside concerns about safety from both retail customers and employees.
Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time.
The pace of change in retail – as in every other industry – is constantly increasing. Internationally, we’re seeing closures of those stalwart bricks and mortar stores that were previously thought immune to just about everything. Locally we’re seeing ‘right-sizing’ – not quite closures but not a sign of booming in-store sales.
