Creating an organisational structure is critical for SME success. Here’s how to get the most out of your small business departments.
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
Global Innovation Evangelist Brian Solis is back to talk about Generation Novel, but this time about how marketers can reach and gain the trust of this unique and new category of customers that have evolved out of the pandemic.
Savvy sales teams aren’t just turning traditional responses to challenges on their heads, they’re recognising that the challenges themselves have changed. Here are three key ways in which sales need to reimagine old problems and be creative with fresh solutions.
In the final two episodes of Salesforce Live: Australia & New Zealand, we heard Trailblazers, leaders and experts weigh in on what’s next for two distinct areas: Government and IT & Admin. While most of the challenges were different, many of the opportunities and paths forward shared some common themes. See the highlights and key takeaways below or watch the sessions on demand.
Sales today is a complex dance of data and relationships, of the digital and the hands-on, of the smallest details and the big picture.
The use of emerging technologies to drive innovation hinges on the ability to unlock back-end data and capabilities. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s leading platforms for building application networks. Since then, we’ve worked together to accelerate our customers’ digital transformations, enabling them to unlock data and capabilities across legacy systems, cloud apps and devices to create a composable enterprise, make smarter, faster decisions and end up with highly differentiated, connected customer experiences.
Ready to upskill for the future? Here are 12 Trails to set you up with the skills you need to succeed in 2020 and beyond, just in time for the Christmas break. …
