The fifth annual State of Marketing report provides insights from 4100 leading global marketers on strategic priorities, challenges, trends and technologies. Here are the highlights. In the five years since we released the…
Having Australia be a top 3 digital government by 2025 is a challenging goal.
AI isn’t the latest ‘quick fix’ for sales. It’s the future of a productive team.
In an era of heightened consumer expectations and media fragmentation, the only way marketers and advertisers can reach and engage the audiences of today is to create intelligent, personalised marketing journeys – thankfully,…
Jessica McDonald joined the Salesforce Ohana in 2014. Four years on, she’s rocketed her way from a junior sales role to SMB Account Executive – Financial Services. She shares what it takes to be a great Account Executive, why more women should consider a career in technology sales and how Salesforce enables you to bring your best self to work every day.
We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs.
When introducing new technology into an organisation, you could have the best tech in the world and not succeed. Change management is crucial to the success of any technology implementation.
Providing excellent customer experience (CX) is no longer an easy feat. Customers’ expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts,…
Data and technological advancements, such as AI, are providing sales reps with insights to boost productivity and ROI. With this business acceleration, sales reps need to adopt new and creative ways of selling to a customer, such as virtual sales.
