Recent Stories

The Forrester Wave™: Financial Services CRM, Q3 2023 Report identified, analysed, and scored the most significant financial service CRMs — and we've got what you need to bank on your next solution.

See how automation and AI are improving experiences for banks across data, sales, marketing, and service.

With a majority of customers left dissatisfied, there’s never been a better time for a human-centered approach to insurance.

APAC: Explore the key differences between marketing-qualified leads and sales-qualified leads to boost your sales funnel efficiency for better lead conversion.

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem.

From the latest AI innovation, Trailblazer stories and grants announcements to a new Golden Hoodie recipient, here are six highlights from Salesforce World Tour Sydney 2024.

Companies constantly seek ways to optimise their sales and marketing strategies in the competitive business landscape. One crucial aspect of this optimisation process is lead qualification, the process of determining the potential and…

Here are five industry-specific examples of how an AI copilot can make your work life easier.

We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.