To keep customers for as long as possible, account managers must be laser-focused and nurturing. Sales and business coach Marcus Chan shares four account management skills to help you harness both mindsets.
Shoppable content lets customers turn social scrolls into buying sprees, all on the same platform. Here’s how you can increase conversions while telling your brand’s story.
If customers are dissatisfied with a service experience, they won’t hesitate to take their business somewhere else. Generative AI can help boost customer satisfaction and build experiences that drive loyalty.
When it comes to ecommerce architecture, you have more flexibility than ever. Here are some of our favourite ways to unlock agility, speed, and revenue.
Salesforce is proud to support the Aboriginal and Torres Strait Islander Voice as a step towards a reconciled Australia, which will benefit all Australians.
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.