Discover the power of first party data for your business. Learn how your company can collect valuable insights directly from your audience, including customers, website visitors, and social media followers. Click now to learn more!
Artificial intelligence (AI) transforms how we do business within sales, marketing and service, improving productivity and customer experiences. With this exciting potential is also the need for greater security and privacy. Organisations must adopt and integrate robust trust frameworks to protect their business and their customers from cybersecurity threats.
Write a sales plan that can adjust to change, and zero in on the actions that will hit your goals.
There’s no one way to close a deal, but these tips will help you create a winning game plan.
Great leadership directly affects employee engagement and company profitability. Learn how to adapt your team management style for the greatest impact.
AI can be your helpful digital assistant, handling time-consuming, tedious tasks so you can focus on creating campaigns that win.
Find out about Dreamforce 2023 and how its focus on AI, data and CRM will transform your approach to business and innovation. Whether you’re attending in person in San Francisco or signing up for the virtual experience via Salesforce+ across Asia Pacific, here’s what you can expect.
A new survey of 2,400 shoppers and 1,125 retail leaders in 17 countries indicates that the retail industry is again on the precipice of major disruption. After just a few months in the…
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
