We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
A customer journey map can be the difference between knowing the user experience you’re offering and leaving a user’s brand experience to chance. Here we explain what a customer journey map is, how to create one and why it can drive creativity.
Sales forecasting techniques lead to accurate numbers and predictable revenue. Don’t plan for “when” or “how much” until you read these strategies that work.
Every day matters for IT leaders when they’re managing technology implementations. So how can you improve speed to value? Salesforce’s Matt Freedman explains how to realise business outcomes faster.
Fresh from conversations at Gartner Symposium 2022, Dr. Gayan Benedict shares his key takeaways on the future of work and why low-code digital tools are key to helping public sector employees navigate ongoing disruption.
Dreamforce is back in 2022, bringing the Salesforce community together again — including Trailblazers from Australia and New Zealand! Don’t miss these keynotes and sessions from local leaders.
BCG and Salesforce research charts how Financial Services organisations are accelerating digital transformation so they can deliver greater business value, faster.