Recent Stories

New research reveals why today’s commerce strategies need greater visibility and flexibility.

Self-service portal design can be a tricky process. These tips will help you create the self-service experience your customers expect.

Seven West Media is revolutionising how Australians watch TV, stream content and engage with advertising. Learn how.

There’s a need for tech skills in Australia, and yet many people face barriers to entry. Eloise Lloyd, Partner Talent Programs APAC, discusses how we launched a Salesforce Developer program, hosted by not-for-profit, Generation Australia.

Optimise sales meeting agendas with a template. Efficiently engage teams, discuss updates, and set clear next steps—maximise time and drive results.

Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.

In this article on how sales pipeline should be your biggest driver for growth, Justin Le Roux lifts the hood on Salesforce's own sales strategy and how Salesforce's Sales and Marketing departments align to make it happen.

No matter the size of your business, the only way to grow sustainably is to prioritise data and understand your customers.

Our research reveals firms must wrangle data better and track the entire customer journey to meet rising expectations. Shreya Sethi, Senior Director and Head of Financial Services, Business Value Services at Salesforce, shares four ways financial services can start repositioning for sustainable growth.

With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.