The emergence of a new category of customers, Generation Novel, is transforming the way service experiences are created and delivered. Brian Solis explains why the customer should come first — but in ways we hadn’t previously imagined.
In an age of tech-savvy customers and digital disruption, it’s important that financial services companies keep their finger on the pulse of what people want and need. During the recent Salesforce Live: A&NZ Financial Services Episode, three finserv leaders shared their advice for how to translate these insights into products people love.
There’s no magic formula for the sales process, but there are some things sales teams can focus on to increase their chances of success. Sales heavyweights Tony Hughes and Cian McLoughlin are back for another friendly debate about what sales teams should focus on to stand out from the crowd.
Savvy sales teams aren’t just turning traditional responses to challenges on their heads, they’re recognising that the challenges themselves have changed. Here are three key ways in which sales need to reimagine old problems and be creative with fresh solutions.
As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI.
The traditional sales pitch has changed. Here are 7 tips to improve your presentation skills and turn your sales pitch into the conversation your customers want to have.
In research that builds on last year’s Trust Imperative report, we found that three out of four people expect personalised government services. But they also want a clearer understanding of the benefits and…
Insights and best practices to help marketing Trailblazers to increase ROI, and transform real-time engagement, reporting, personalisation and data management.
Helping an employee to return to work isn’t just the right thing to do – it’s an opportunity for businesses to walk their talk in a way that aligns with their culture.
