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In the final two episodes of Salesforce Live: Australia & New Zealand, we heard Trailblazers, leaders and experts weigh in on what’s next for two distinct areas: Government and IT & Admin. While most of the challenges were different, many of the opportunities and paths forward shared some common themes. See the highlights and key takeaways below or watch the sessions on demand.

With so many consumers shifting toward digital options, many small businesses are still rethinking everything from offerings to operations. But being able to focus on your core purpose — what you do best, what your customers want from you, the unique value you provide to customers — requires leveraging technology. Leaders from Canva, Xero and Lawpath break it down in gif form.

If the past year has taught us anything, it’s that change is the only constant. In the midst of this upheaval, we tapped some of the best marketers across Australia and New Zealand to share their top tips for how the profession can keep the customer at the centre of everything. These insights, some of which are sampled below, are all in our new ebook 50 Pro Marketing Tips for 2021.

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