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Everyday our customers process over 2.9 million commerce orders, 2.8 billion marketing messages and 4.5 billion service/case interactions. As the Salesforce offering has developed over the years it has become the platform of customer engagement, helping retailers and and consumer goods companies place the customer at the centre of their vision. This seems obvious now, but over time we have transitioned from a B2B offering to one that has an obsessive focus on knowing and engaging each and every individual customer by connecting every part of your business on a single, intelligent platform.

Back in mid-2020, futurist Brett King shared his thoughts on how digital transformations brought on by COVID-19 would affect financial services. Ahead of his appearance in the Financial Services Episode at Salesforce Live: Australia & New Zealand on 30 March, we asked him to share what’s happened with financial services since, and how technology is creating change in the industry.

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