Salesforce’s Lee-anne Knight talks with Geoff Martin, Professor of Strategy at the Melbourne Business School, on the importance of values within a company's strategy – and how you ensure the two work together.
We’ve all been making our way through the unexpected and unfamiliar for most of the year now, and those in leadership roles have had the added responsibility of bringing their teams through this…
Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.
Technology is crucial to pivoting successfully during a pandemic. Bunnik Tours’ CMO Catherine Kelly leader shares her experience.
In a recent webinar launching the Salesforce State of Marketing Report, Xero Chief Customer Officer Rachael Powell shared how Xero’s marketing and customer experience functions have innovated in communications, support and product to help customers while strengthening Xero’s ability to weather the COVID crisis and prepare for post-COVID work.
As you know, business leaders face more uncertainty today than they have for decades. Making decisions during a global pandemic feels risky and uncomfortable and the term “2020” has no doubt earned a…
For her first blog in this Strategy series, Lee-anne Knight explained what strategy is and why it’s so fundamental in the success of a business. Now, Lee-anne shares how you can start building your own strategy.
When the world changes, you have to adapt. But how? Hone these top sales skills to reach customers and close more deals.
