For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.
The Fourth Industrial Revolution is seeing artificial intelligence (AI) and other emerging technologies fueling innovation, digital transformation, and disruption across every single industry.
As incredible new technologies enter the market, they bring new opportunities for both businesses and individuals. The challenge is balancing these with ethics.
In this three-part series, we cover three tactics essential to the modern salesperson: disrupting buyer inertia, harnessing the conversion power of advocacy, and leveraging the psychology of purchase decisions.
Passion and tenacity should probably be Tamara Klink’s middle names. Both qualities have travelled with her on an extraordinary journey from elite sport to professional circus performance, and then through a major sea change into tech recruitment and now, senior campaign management.
The Salesforce AI research team has just expanded to launch our first hub outside Palo Alto, in Singapore — a natural choice with its diversity of talent and its world-class universities.
The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.
Trailblazer, #AwesomeAdmin and Golden Hoodie recipient Heidi Prowse outlines her roadmap for moving a team from Classic to Lightning.
In this three-part series, we cover three tactics essential to the modern salesperson: disrupting buyer inertia, harnessing the conversion power of advocacy, and leveraging the psychology of purchase decisions
