The 2025 Sales Playbook: 25 Pro Tips from ANZ Leaders + a Few Extras

In 2025, sales is defined by one word: transformation. The landscape is evolving faster than ever, shaped by rising customer expectations, fierce competition, and the immense possibilities of agentic AI. This era demands a new approach to selling — one that blends innovation with a human touch to meet these challenges head-on. 

To help sales teams thrive in this dynamic environment, we’ve compiled 25 Pro Sales Tips for 2025, featuring insights from some of ANZ’s top sales professionals. Their advice goes beyond theory — it’s practical, actionable, and designed to inspire confidence, creativity, and purpose in every interaction. 

Here’s a look at some key themes and tips from the eBook — plus my bonus tips for sales success with Agentforce.

Standing out in competitive markets

Competition in sales is tougher than ever, and in today’s landscape, a great product alone won’t guarantee success. To truly stand out, sales teams must combine strategic insight with a deep understanding of their customers.

James Brady, Head of Strategic Accounts, NA at Canva, emphasises the power of identifying a “critical event” in every deal — that pivotal moment that creates urgency and drives action. Recognising this milestone can be the difference between a deal that stalls and one that closes.

One strategy that’s proven effective — and one of the sales enablement tips I highlight in the eBook — is conducting regular deal reviews with the help of AI. These reviews shouldn’t just focus on wins but also losses. Loss reviews can be humbling, but they’re invaluable for uncovering gaps in your approach and refining your strategy. 

Combine these insights with simplified, customer-focused messaging, and you’ll create a competitive edge that’s hard to beat.

Amplifying sales performance with Agentforce

Agentforce is transforming the way sales teams work, allowing them to focus on what truly matters: building authentic connections with customers. As Jane Brown, Area Vice President at Salesforce, puts it, this is the era where relationship-based selling is “supercharged” by AI.

Imagine having an AI coach by your side during a meeting, refining your pitch in real time or surfacing key insights that help you stay ahead. That’s the potential of Agentforce. By automating repetitive tasks like updating CRMs or transcribing calls, sales reps gain more time to nurture leads, strengthen relationships, and close deals.

Michael Diamond, CEO and Founder at Arcturious, highlights that the real power of AI lies in understanding customers on a deeper level. By enabling customers to engage on their own terms and adapting your approach to meet their needs, you can create a flexible, personalised experience. Combined with data-driven insights, this approach not only shortens deal cycles but also builds stronger, more meaningful relationships.

Retaining star talent in a changing world

As technology continues to evolve, so do the expectations of sales professionals. Retaining top talent isn’t just about competitive pay — it’s about fostering an environment where people feel valued, supported, and inspired to grow.

Libby Adams, Strategy, Operations and Alliances Leader, highlights that the sales stars of tomorrow will be those who can seamlessly combine human connection with AI tools. These team members will excel at building trust, telling compelling stories, and collaborating with AI to amplify their impact.

For me, it all comes back to people and purpose. Career conversations, mentorship, and stretch assignments are critical in helping your team see the bigger picture. Show them how AI can open doors to career-defining achievements, and you’ll cultivate loyalty and long-term success within your team.

Five bonus tips for thriving sales in 2025

Sales in 2025 is all about blending the best of human creativity and connection with the transformative power of agentic AI. If I could add five more tips to this eBook, they’d focus on embracing this transformation and unlocking its full potential:

1. Train with AI every day. Think of Agentforce as your personal coach. It can listen to your pitch, refine it with data-driven insights, and help you consistently show up ready to win.
2. Stay ahead of self-researching buyers. Today’s customers are often well-informed before they even speak with you. With Agentforce, you can proactively surface insights and nurture prospects around the clock, ensuring you’re always adding value at the right time.
3. Harness the power of data. AI agents excel where humans can’t — engaging prospects 24/7 and grounding every interaction in trusted data. This eliminates information gaps and keeps your approach consistent and impactful.
4. Build loyalty through consistent value. Loyalty goes beyond a great product; it’s about delivering personalised, contextual value at every stage of the buyer journey. Agentforce empowers seamless, real-time nurturing that keeps you a step ahead.

Be human where it counts. AI can handle the routine, but trust is built in those pivotal, personal moments — a call, a proposal, or even a face-to-face meeting. Let Agentforce handle the background work so you can focus on what truly matters.

The path to meaningful sales growth

Sales success in 2025 is built on partnerships — between humans and AI agents, between strategy and technology, and, most importantly, between you and your customers. It’s about leveraging the right tools and insights to forge meaningful connections, drive growth, and thrive in an ever-changing landscape.

Download 25 Pro Sales Tips for 2025 and learn the secrets to sales success with Agentforce. Gain exclusive insights from ANZ’s top sales leaders to help you stand out, boost productivity, and build lasting customer relationships — all powered by trusted agentic AI.