Commerce AI

Drive efficient growth with Agentforce and AI Commerce tools connected to your business to boost conversion rates and reach merchant-defined goals. Engage shoppers through dynamic, conversational interactions and activate agents to autonomously manage your site experience.

Personalise every shopping experience with powerful AI capabilities.

Shopper Experiences

Give shoppers exactly what they need and enable seamless checkout across any digital channel with Agentforce Skills for Guided Shopping. Unlike traditional chatbots, it reasons, learns and adapts. Integrated with ecommerce sites and messaging apps, it taps into enterprise-wide data — like catalogue, product, customer preferences and behaviour — to deliver personalised, natural conversations and streamline purchases.

Alpine FAQs & Live Help page on a computer screen. Pop-out window shows a live chat conversation between a customer and Commerce Concierge.

Grow basket size and enhance the shopper experience. Einstein tracks shopping trends to recommend popular items and generates data-backed suggestions — pulling from shopper activity on your shop front and purchase history, as well as from merchants who agree to share their data.

Northern Trail Outfitters homepage showing trending footwear.
Alpine FAQs & Live Help page on a computer screen. Pop-out window shows a live chat conversation between a customer and Commerce Concierge.
Northern Trail Outfitters homepage showing trending footwear.

Power personalised AI-experiences for buyers.

B2B Buyer Experiences

Empower B2B buyers with a consumer-grade experience, allowing them to easily find, purchase or reorder products with pre-negotiated pricing. Use natural language, photos or videos — all connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels and accelerate transactions on popular messaging apps.

Boost conversions with AI-powered data analysis. Merchandisers gain insight into shopper behaviour and top-selling products, discovering what shoppers often buy together. They can use AI to take action to improve store performance, grow customer lifetime value and achieve business goals.

Boost merchant productivity and power dynamic experiences with AI rooted in enterprise data.

Commerce AI for Merchants

Augment merchandising teams with commerce agents that handle everything from site set-up and personalised promotions to product descriptions. Agentforce skills use real-time data to provide proactive recommendations that boost product performance, move slow inventory and increase conversions. Plus, through conversational insights, merchant agents help you better understand your business and offer actionable recommendations to drive continuous improvement.

Boost sales and simplify marketing with auto-generated, personalised promotions based on business insights. Easily create effective promotions to clear inventory or enhance conversion rates for slow-moving items. Generate and translate display names into multiple languages.

A title reading: Commerce GPT Preferred Channel over an email, SMS, Slack and phone icon. Pop-out window titled 'Smart Promotions' is below it. Text reads: In simple words, explain what promotion you want to create: 10% off blue puffer jacket.

Save time and drive growth with AI-powered, personalised product descriptions and SEO-optimised metadata. The AI simplifies expanding into different regions by creating descriptions in local languages and adapting them to fit each market. It also generates SEO metadata to boost online visibility. Attract customers and increase organic traffic with landing pages designed for specific search intents, ensuring your products are easy to find and tailored to local markets.

Store Assistant window open showing a text conversation. "I'm your personal assistant, how can I help you today?", "Where's my order?","Here's information about your latest order. Your order #246372 was delivered on 1st June, 2023. Track your order here:" followed by a tracking number.
A title reading: Commerce GPT Preferred Channel over an email, SMS, Slack and phone icon. Pop-out window titled 'Smart Promotions' is below it. Text reads: In simple words, explain what promotion you want to create: 10% off blue puffer jacket.
Store Assistant window open showing a text conversation. "I'm your personal assistant, how can I help you today?", "Where's my order?","Here's information about your latest order. Your order #246372 was delivered on 1st June, 2023. Track your order here:" followed by a tracking number.

Get the most out of ecommerce AI tools with thousands of partner apps and experts.

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Commerce AI FAQs

Ecommerce AI tools eliminate the guesswork for merchandisers and tailors each buying experience as it unfolds. AI-powered capabilities helps with saving time and resources like manual merchandising, creating new product groupings, updating customer segments and optimising sorting rules - freeing your team to focus on what really matters: increase revenue, productivity and customer engagement.

Harnessing the power of AI can help you to drive more business automation and productivity across your business - whether it's serving tailored, generative product recommendations or surfacing data-driven insights, AI can help with increasing customer acquisition and retention, implementing merchant workflows/automations and creating efficiencies in sales processes.

AI-powered tools can help with increasing merchant productivity by automating routine tasks, optimising processes and providing personalised search and product discovery. Ecommerce AI tools can also help with increasing sales by analysing business insights and customer data to better enhance and personalise the buying experience from discovery to delivery.

When choosing whether an ecommerce AI solution is right for your business, it's important to consider your goals, use cases and data startegy first and foremost. Secondly, consider the tools' functionality, features, scalability, compatibility, ease of integration and standard for trust.

Yes, with Commerce AI, users can configure a recommender, which defines what strategy will be used by Einstein when determining for example which product recommendations to return. Merchandisers can then configure a content slot on the site as a recommendation slot and specify the recommender to use for the slot. Once configured, the content slot will begin displaying the personalised recommendations across all touchpoints. These recommendations can be as basic as showing the current customer’s recently viewed products or can be more advanced, such as on a product display page (PDP), showing what other customers ultimately ended up purchasing or complete the set.

Learn more about a product recommendation engine

Einstein Recommendations deliver the next best product, content or offer to every individual through product and content recommendations for email and web. Every customer interaction is an insight. With every click, download, view and purchase, customers are giving data about their preferences. Einstein Recommendations combine user behaviour with algorithms and your unique business rules to build a user profile of affinities. Use that profile to determine the most relevant content and products for each customer in real time.