Commerce that’s
actually unified.
The most complete, configurable, AI-powered commerce platform on the planet just got more powerful — and easier to use. See what’s new.
Commerce that’s
All together now: B2B, D2C, order management, payments, data and AI.
With Unified Commerce, you get the most comprehensive and complete commerce platform possible. It’s the only commerce platform that natively extends — and seamlessly blends — commerce with sales, service and marketing. Out-of-the-box, you get B2B and D2C shop fronts, Order Management and Payments all unified on the Salesforce Platform. Now, building a complete, AI-powered customer journey takes less time and generates 42% more revenue.*
* Salesforce FY23 Customer Success Metrics
Extend your team and excite your customers with Agents.
Agentforce Agents are proactive, autonomous applications that provide always-on support to merchants and customers. They’re grounded in data sources — like in-store interactions, customer reviews, unified customer profiles, ERP systems, CRM data and metadata — to execute tasks according to their specific role. And because trust is our #1 value, they operate safely with clear adherence to privacy and security guidelines.
Help ecommerce merchandisers build and operate their sites with conversational set-up and goal setting. The agent can complete common tasks like generating personalised promotions, writing product descriptions or proactively acting on data insights.
Empower B2B buyers with a consumer-grade experience, allowing them to easily find, purchase or reorder products with pre-negotiated pricing. Use natural language, photos or videos — all connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels and accelerate transactions on popular messaging apps.
Give shoppers exactly what they need and enable seamless checkout across any digital channel with Agentforce Personal Shopper. Unlike traditional chatbots, it reasons, learns and adapts. Integrated with ecommerce sites and messaging apps, it taps into enterprise-wide data — like catalogue, product, customer preferences and behaviour — to deliver personalised, natural conversations and streamline purchases.
Get the most complete commerce portfolio on the market. No add-ons needed.
Unified Commerce comes complete and configurable out-of-the-box with commerce, marketing, sales and service already connected. With everything you need — like B2B and D2C shop fronts, Order Management and Payments all together on a single catalogue — building a comprehensive, AI-powered customer journey is faster and more efficient.
Unified Commerce includes these and more:
Higher conversions. Happier customers.
With new stlylised templates, faster page loads and optimised site components, businesses can now create D2C sites that are intuitive, responsive and frictionless. Whether it's for B2C or B2B, companies can deliver the familiar, fast-paced experience consumers expect in everyday digital shopping.
New UI. Same powerful shop fronts.
Managing multiple global sites just got easier. You asked and now you can do your job in less clicks. Now you can switch between modules to accomplish all your daily tasks in one place like setting up a campaign, assigning products to pages, visual merchandising, updating search terms and more. With easier-to-use tools, quick insights, trainings and alerts and the ability to save your fav features and apps to your home screen, you can reach your goals and see value fast.
Get in-store inventory insights in real time.
Boost conversion and shopper satisfaction with real-time inventory at the shop level for every product. Merchants can see what's available to order, available to fulfil, future stock dates and more. This informs Data Cloud for Commerce reports like Inventory Insights to help with predicting how to manage inventory networks and avoid inventory surplus and sell-outs.
Checkout on any channel.
The most connected way to buy, ever. Available across your business and on every channel, Checkout is the most optimised out-of-the-box checkout experience for you and your shoppers — and it only takes 10 minutes to set up. Give customers a consistent, trusted experience wherever they’re shopping while creating more opportunities to raise revenue.
Reach millions more shoppers by adding the ability to “Buy With Prime” into your ecommerce, order management and checkout experiences and embed product reviews from Amazon right into your product listing pages. Engage with Amazon shoppers on any channel. Tap into a globally trusted checkout experience, including fast and free delivery, hassle-free returns and easy fulfilment services, so you can deliver a superior shopping and review experience.
Improve conversion and speed up the path to purchase with essential checkout components like 1-click checkout and native merchant services like tax and delivery. Link by Stripe and Amazon Pay are now available as an express payment options to compliment other 1-click checkout options like Apple Pay and PayPal.
Existing customers of Stripe or Adyen can leverage Salesforce Payments without having to recontract, through a Bring Your Own Gateway (BYOG) model. Now, any Adyen or Stripe customer can buy Commerce Cloud and use Salesforce Payments with their existing accounts, without having to switch payment providers or build an integration.
Extend Commerce
Build joint marketing and commerce campaigns with ease. Leverage detailed engagement and purchase data to create precise marketing segments. Reach customers with highly personalised offers and re-engage shoppers with perfectly timed abandoned basket and back-in-stock notifications.
Unify everything from point of sale to checkout to the contact centre. Manage every order with ease. Service agents can check on orders, process returns or exchanges and place orders on behalf of customers, from directly within their customer service console.
Boost sales with advanced product configuration, bundles and digital subscriptions — all using your sales team’s pre-negotiated pricing. Manage both digital contracts and actual physical goods orders in one place with a shared data model.
Turn data into insights and action. See revenue at every step.
Bring all of your data together into unified profiles — CRM, marketing, commerce and even third-party data stored in Data Cloud. Make data-driven decisions that grow revenue and improve efficiency. Take personalisation to the next level with promotions unique to every shopper. Get analytics data to drive more informed decisions, like bundling products frequently purchased together. Save time by automating tasks like back-in-stock alerts and initiating service cases.
Here's how Data Cloud transforms business.
Empower every merchant with complete data.
Data Cloud helps you to harmonise enterprise data — like product details, inventory status and transactional history — with customer data to create a single view to access and use across the entire customer journey. Boost revenue and operate efficiently with insights from AI-powered analytics, plus automation, helping you to guide key business decisions like bundling underperforming products or sending abandoned basket and back-in-stock notifications.
Make every experience stand out with data woven in.
Data Cloud Segments help you to deliver high-value, cross-channel experiences to pre-defined customer segments enhanced with commerce data. By bringing in data from in-store, third-party online sources, reviews and unified profiles, you can build common journeys across Marketing Cloud, Commerce Cloud and Service Cloud.
Add personalisation to every basket.
Basket Intelligence gives customers a shopping experience that keeps them wanting more. By connecting data stored in Data Cloud and across channels, you have the power to provide new levels of personalisation that transform the way customers engage with their basket.
Minimise returns and keep “out of stock” out of mind.
Imagine a clear view of inventory across your business available any time you need it. Inventory Intelligence enables you to stay in control of your stock and automate time-consuming tasks, like setting out-of-stock notifications.
Want to see less returns and more loyalty? Returns Insights analyses natural language provided into return reason codes and product reviews and creates actionable product description updates. That way, your store keeps innovating and your customers keep coming back.
Bundle, promote and price top-performing products.
Keep close tabs on product readiness and performance so you’re always ready to make your next move. Take proactive measures like updating pricing to increase conversion. Create automated bundles for items frequently purchased together. Run a promotion based on customer behaviour and AI-powered insights — all driven by your connected data through Data Cloud.
Try and buy commerce that grows with you.
Want a platform you can’t outgrow? Launch a self-service D2C online store straightaway. Or if you're a Salesforce customer, your shop front is included. Either way, merchants can spin up a shop front in minutes with a guided set-up experience, add an optimised checkout solution and start selling online.
Get all the tools you need to kickstart your business and grow revenue in a single suite. Try and buy Commerce Cloud with access to Sales, Service and Marketing.
If you’re a Sales Cloud and Service Cloud customer* you get complimentary access to commerce, marketing and data capabilities built into your CRM.
* Shop Fronts available in the US only. Included for Enterprise Edition customers and higher. Contact your AE to get access.
Transform insights to actions to revenue across the full customer journey with commerce natively built on the Salesforce Platform. You get fully unified commerce including ready-to-use data, AI and analytics features.
These innovations are the reasons customers choose Salesforce.
Wherever your business takes you, you'll be well-equipped with AI innovation that turns opportunity into revenue fast. And it's only getting better.
Headless
Get the flexibility to deliver rich, customised experiences with ease. Get to market fast with new features and updates, on scalable architecture that grows with you. Integrate experiences seamlessly for a consistent and personalised presence across channels.
Composable
Create fast, unique experiences and unlock agility with continuous innovation on Composable Commerce — now with expanded out-of-the-box capabilities, enhanced hybrid shop front and even faster performance.
Complete Straight Out of the Box
Experience faster performance, with fewer add-ons and integrations. Drive growth with AI-powered merchandising, a vast promotion set, A/B testing, advanced search and more — without any hidden costs.
Globalisation Capabilities
Grow internationally by centrally managing multiple brands and sites from one admin console. Localise language, currency, catalogue and seamlessly share rules, promos and business logic across sites.
Enterprise Scale
As a trusted enterprise platform with 100% Cyber Week uptime, high-level security and performance are built in. Automatic updates, GDPR tools, PCI and HIPAA compliance and an embedded CDN are taken care of.
Innovative Roadmap
100+ features are added every year across B2C, B2B and Order Management. Last year, we added gen AI capabilities, a new composable shop front, enhanced APIs and new integrations with TikTok, WhatsApp and Meta.
Deployment Options and Dev Tools
Devs get free access to our Developer Centre and Trailhead. Demos, product guides and community expertise. Maintain complete flexibility, test in staging environments and deploy across all regions and channels.
Customer Success and Support
Shared success is at the centre of what we do. Get targeted guidance to maximise your busy seasons, optimise for conversion and more via expert coaching sessions, 24/7 year-round phone support and dev support.
Want more info? Watch the Commerce Cloud keynote at Dreamforce.
Get deeper insights on everything here by watching the Commerce keynote from Dreamforce 2024 over on Salesforce+. Hear straight from our leaders how our new product releases and latest innovations will boost productivity and revenue.
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