You could say we've always been the customer company.
From the day we opened our doors, focus on our customers drove our every decision. It fuelled our growth and powered our customers' success. We develop the technology, the partnerships and the communities that help companies connect with customers. So that every company can become a customer company.
As sure as the sun will rise, there will be new technologies, new social trends, new things that matter right now. But the customer will still be the customer. Discerning. Demanding. Eager to be wowed. Our goal is to help you to meet them where they are, so that they stay forever loyal to your company, come what may.
Businesses succeed when they create meaningful connection. Our mission is to deliver it. We help unite every department to better focus on customers with Customer 360, the world’s #1 CRM.
We allow everyone, on every team, to share a single source of truth with integrated collaboration capabilities that guide essential conversations and decisions right where people work. And with Tableau, we help companies uncover deep insights and take data-driven actions to better serve their customers.
The cloud was born. In 1999, four Salesforce founders, working shoulder to shoulder in a small San Francisco flat, launched a customer relationship management (CRM) system with a groundbreaking twist. All the software and critical customer data would be hosted on the Internet and made available as a subscription service. This pioneering “software as a service” or SaaS, model quickly spread across the technology industry.
Early adopters of our cloud-based model took a significant leap of faith. There was only one formula for earning their trust — that is, by building trusted relationships. Over the decades, our product has grown in scale and sophistication.
We now provide essential services to many of the world’s biggest and most critical businesses, governments and organisations. Trust is an ever more valuable commodity. Relationships are gold.
With Salesforce as our partner, we trust them to take us on a journey to success. We can create more extraordinary experiences for our customers and that will move us forward.”
Dr Astrid FontaineBoard Member for People, Digitalisation and IT, Bentley Motors
Our core values guide everything we do as a company and as people. We strive to bring out the best in one another, deliver success to our customers and inspire the entire industry through our actions.
We earn the trust of our customers, employees and extended family through transparency, security, compliance, privacy and performance. And we deliver the industry’s most trusted infrastructure.
So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success.
Our customers’ input helps us to develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage.
We believe everyone should be seen, heard, valued and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people and makes us a better company.
We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero.
We are passionate proponents of stakeholder capitalism, committed to doing well by all our stakeholders — our customers, employees, partners, communities, the planet and society as a whole.
And we lead by example, spearheading initiatives in philanthropy, racial equality and justice, climate action and advocacy and the ethical and humane use of technology.
A win-win-win approach.
Our founders launched the 1-1-1 model, which commits 1% of our equity, our technology and our peoples’ time to improving education, equality and the environment for everyone. Today, more than 18,000 companies worldwide have joined us in our Pledge 1% movement.
Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia’s First Nations peoples, as we forge a path to reconciliation. In the true spirit of reconciliation, we acknowledge the consequences of past actions, and the impact of these on Aboriginal and Torres Strait Islander peoples. Salesforce is a company that was founded on a set of values, with equality at the centre of everything we do. In living by this value, we are committed to creating a more equal workplace and world for all.
Our first Reconciliation Action Plan is driven by these values and formalises our ongoing and long-term commitment to the reconciliation journey.
We’re not a typical company. And that’s by design. We call our community of Salesforce employees, customers and partners "Trailblazers." We're a one-of-a-kind family. Trailblazers around the world reach across roles, companies and industries to help one another learn, grow and succeed.
We’re serious when it comes to driving customer success and creating positive change in the world, but we have an awful lot of fun together as we do it.
Visit Trailhead to learn about our products and company.
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