Syndex is at the forefront of innovation in the private capital markets space. The New Zealand-based company manages a growing online marketplace for investment in assets like agriculture, horticulture, commercial property, technology and private equity.
While these assets have often been out of reach for many investors, Syndex has brought them into the mainstream, just as interest in alternative assets is soaring and they are seen as part of a balanced portfolio. Introducing a higher level of activity and liquidity into the market has made it easier for investors to buy and sell these proportional-owned investments. Meanwhile, streamlining of trading and administration processes have benefited the issuing party or investment manager.
Salesforce keeps the markets’ wheels turning, automating the share registry functionality and allowing issuers to enhance their investor relations. It has also helped Syndex to scale beyond its home market and capture opportunities in Australia and beyond.
