Learn how to lead, succeed, and bring everyone along with agents and AI in the agentic era.

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Success For All

Tuesday, 27 May 2025
Sofitel Darling Harbour, Sydney
8:30 a.m–5:00 p.m. AEST

Take the next step as you lead and succeed through the biggest technology transformation of our lifetime – humans and agents working together. Join us for a special event on product innovation and equality in the agentic future with hands-on agent workshops, live demos, and luminary speakers on how you can close the productivity gap with Agentforce, build ethical and trusted AI for all, and bring everyone along in the agentic future.

Bridge the productivity gap with AI-powered strategies for peak performance.

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Shape a trusted, AI-powered future

Learn from product experts and get inspired by customers who are driving value with Agentforce today. Find out how Data Cloud and Agentforce help companies unify data, increase ROI, cut response times by 80% and improve case resolution by over 40%. Walk away with your own roadmap for success.

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Building AI and agents for all

Agents and AI are changing the world around us and unlocking new possibilities. Hear from industry experts across ethical, accessible, and trusted AI on the power and potential of this transformational technology. Discover best practices you can take to your business to build Agents that are truly for everyone.

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Strong foundations, shared success

Gain unique customer Trailblazer insights from industry experts and thought leaders on overcoming challenges in the new AI era. Hear remarkable stories of customer success, and dive into how our latest innovations can help drive success and close the productivity gap.

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AI at scale and the future of work. Don't miss the Main Keynote.

Hear from Salesforce leaders, AI visionaries and thought leaders to learn how any company can become an Agentforce Company.

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Even if you’re new to Salesforce, this event is for you.

Hear inspiring stories from thought leaders who are driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform.

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Strengthen your skills for the AI future

Join our workshops dedicated to empowering the future generation and connect with product experts to learn how you can harness the very best of AI and agents. We are committed to everyone's success in the agentic era.

Your agenda for success.

Agenda subject to change. All times listed in AEST.

8:30 a.m.
Doors Open

Pick up your badge and connect with peers over coffee in the Campground.

9:00 a.m–10:30 a.m.
Keynote Room
Main Keynote

Join Salesforce leaders to learn how humans with agents are driving customer success together – all with Salesforce's values of Equality and Customer Success at the core.

10:30 a.m.–12:10 p.m.
Sessions, Demos, and Hands-on Learning

Get a glimpse of the day’s sessions, product demos, workshops, and hands-on learning.

12:10 p.m.–1:10 p.m.
Campground
Lunch

Enjoy lunch provided and network or relax in the Campground.

1:10 p.m.–3:10 p.m.
Sessions, Demos, and Hands-on Learning

The learning continues with expert-led sessions, industry leader discussions, product demos, workshops, and more.

3:20 p.m.–4:00 p.m.
Keynote Room
Closing Keynote: Bringing Everyone Along in the Agentic Future

As we live through the biggest technology transformation of our lifetime – humans and agents working together – we have an important moment to ensure we are bringing everyone along. At Salesforce, equality is a core and longstanding value – and in this agentic era that means creating equal access to the opportunities and skills needed to succeed in this new chapter. Hear from a special guest speaker on how equality, reskilling, and innovation come together to create an agentic future for all.

4:00 p.m.–5:00 p.m.
Campground
Networking Reception

Connect with fellow Trailblazers at the end of the day, and enjoy some nibbles and drinks.