with Leandro Perez (he/him)
Senior Vice President & Chief Marketing Officer,
Australia & New Zealand, Salesforce
Australia & New Zealand, Salesforce
Conversations with senior executives
around the globe
Discover how to deliver personalised experiences and connect with your customers in a whole new way with Salesforce top executives and customers sharing unique perspectives, real world examples and their thoughts on how the future of business is CRM + AI + Data + Trust.
Marketing Transformation
Marketing Transformed: The Role of AI Agents in Personalisation at Scale
In this episode of Executive Conversations, Kelly Eliyahu, Senior Director of Product Marketing at Salesforce, discusses how AI is reshaping the role of the CMO. By leveraging Marketing Cloud and Data Cloud, her team is automating campaign creation, from drafting briefs to producing elements, paving the way for AI agents to play an even more strategic role in marketing's future.
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Stay up to date with the latest episodes, visit the Executive Conversations YouTube playlist.
Stay up to date with the latest episodes, visit the Executive Conversations YouTube playlist.
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