Thanks for joining us at Agentforce World Tour Sydney. Save the date for World Tour Sydney - 26 February 2025
Agentforce World Tour Sydney
Agenda
Sessions and Networking
All times listed in AEDT.
Agenda subject to change.
8:00 a.m.–5:30 p.m.
Main Entrance
Registration
Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID to ensure smooth check in on the day.
8:30 a.m.–9:30 a.m.
Campground
Morning Tea
After registration, join us in the Campground for morning tea and networking before starting your day!
8:30 a.m.–9:30 a.m.
Breakout A
Getting Started on Salesforce: Networking Breakfast and Panel
If you're considering or are new to Salesforce, join us for a networking breakfast with other business leaders. Plus, hear from a panel of Salesforce customers about successful implementations and how the platform increases the impact of sales, service and marketing teams.
Topic/Industry: Sales, Service, Marketing, Operations
Customers: Scape, SFI Health, Pacific Smiles
8:30 a.m.–9:00 a.m.
Breakout B
Networking Breakfast for Marketing and Commerce Professionals
Join us for a networking breakfast with your peers, followed by the main marketing session of the day, all in the same room.
Topic/Industry: Marketing
9:00 a.m.–10:00 a.m.
Breakout B
Marketing Excellence: AI and Data Innovations for Building Customer Loyalty
Learn how AI and data innovations are transforming how customer relationships are built, from ads to advocacy. Hear from marketing leaders and explore success stories with Fisher & Paykel Appliances, OFX and Funlab.
Topic/Industry: Marketing
Customer: Fisher & Paykel Appliances, OFX, and Funlab.
9:30 a.m.–10:00 a.m.
Breakout A
Accelerate Growth, Pipeline to Paycheck
We’re in an AI selling revolution. How will sales organisations transform to keep up? Discover how to boost productivity and augment your sales team today and tomorrow with the #1 AI CRM.
Topic/Industry: Sales
Customer: hipages
10:30 a.m.–11:30 a.m.
Keynote Room
Agentforce Keynote: Build the Future with AI Agents
Join us to see how Agentforce agents are empowering employees and driving customer success. Hear the latest announcements and see how customers are building, testing, and supervising AI agents easily.
12:00 p.m.–12:30 p.m.
Keynote Room
Data Cloud: The Essential Foundation for AI-Driven Success
Unlock your data for enhanced customer experiences and trusted AI. Discover how Data Cloud drives impactful use cases, boosts ROI, and get practical tips to kickstart your Data Cloud journey.
Topic/Industry: Business Decision Maker / IT Decision Maker
Customer: Medibank
12:00 p.m.–12:30 p.m.
Breakout A
Humans with AI Agents Deliver Effortless Service
Collaborate with your new AI agent from first contact to final resolution on any channel. Explore our innovations on the most complete platform from self-service to the contact centre to the field.
Topic/Industry: Service
Customer: Fisher & Paykel Appliances
12:30 p.m.–1:30 p.m.
Breakout A
Heart of Service Lunch and Learn
Lunch and learn with your Service peers. Get practical tips from customers Pepperstone and Magentus, and from Salesforce experts on how to get started quickly with out-of-the-box Service AI functionality.
Topic: Service
Customers: Pepperstone, Magentus
12:00 p.m.–12:30 p.m.
Breakout B
Slack: The Future of Human-Centric, Agents-Powered Work
AI is fundamentally changing how we work. Harness the combined power of people, data, apps, AI, and agents in Slack, the conversational interface that transforms productivity for every line of business.
Topic/Industry: IT
Customer: Airwallex
12:30 p.m.–1:30 p.m.
Breakout B
Slack's CRM Unlocked Networking Lunch
Enjoy a sit-down lunch while you discuss the latest trends, technologies, and strategies that are shaping the workplace of tomorrow. Explore with others how they're using Slack to unlock the full potential of your CRM to improve ways of working across all job functions, industries and lines of business.
Topic: Service
12:30 p.m.–1:50 p.m.
Campground
Lunch
Enjoy lunch provided and network or relax in the Campground.
1:50 p.m.–2:20 p.m.
Keynote Room
Transforming Financial Services with AI and Real-Time Data
Uncover the game-changing effects of generative AI and real-time data on the financial services sector, including Banking, Superannuation, Insurance, and Wealth. And join us for an engaging fireside chat with Josh Stanton & Angelina Ninnis, who will share how Commonwealth Bank is at the forefront of integrating cutting-edge technology across their business.
Topic/Industry: Financial Services
Customer: Commonwealth Bank
1:50 p.m.–2:20 p.m.
Breakout A
How to Scale Faster with Connected Data
Want to take your business to the next level? See how data, AI, and a connected platform can scale your sales, marketing, and service teams, and hear how other businesses use Salesforce to grow fast.
Topic/Industry: Small Business
Customer: MadeComfy
1:50 p.m.–2:20 p.m.
Breakout B
Empowering Public Service with Data
Explore how responsible activation of data and AI can boost productivity, accelerate mission impact and increase trust among employees, citizens, and stakeholders.
Topic/Industry: IT, Public Sector
Customer: NSW Department of Customer Service
2:40 p.m.–3:10 p.m.
Keynote Room
The Power of AI Apps: Designing and Developing for the Next Generation
Join Prospa to lean how cross-functional collaboration can drive swift, agile, development cycles with rapid app deployment process. And, how Developer and Admin experiences are changing with AI.
Topic/Industry: IT
Customer: Prospa
2:40 p.m.–3:10 p.m.
Breakout A
Grow Retail Revenue and Relationships with Data + AI
Dig into the influence of generative AI on shopping and retail. Explore gen AI's impact on productivity, consumer experiences, and more in marketing, commerce, service, and stores.
Topic/Industry: Marketing, Service, Retail
2:40 p.m.–3:10 p.m.
Breakout B
Build an AI-Enabled Enterprise with APIs
Explore the fundamentals of event-driven architectures with MuleSoft to simplify AI integration and enable intelligent data analysis, predictive insights, and automated decision-making in real time.
Topic/Industry: IT
Customer: InTraffic
3:30 p.m.–4:15 p.m.
Keynote Room
AI Governance: Navigating the Ethical and Regulatory Landscape
This session will explore AI governance challenges and opportunities, focusing on ethics, regulations, and organisational application. Attendees will gain insights into the evolving landscape and future imperatives of AI.
Topic/Industry: Business Decision Maker / IT Decision Maker
Customers: Tech Policy Design Centre
3:30 p.m.–4:00 p.m.
Breakout A
Experience the New Tableau
Drive action with AI-powered data and analytics in the flow of work.
Topic/Industry: Business Decision Maker / IT Decision Maker
3:30 p.m.–4:00 p.m.
Breakout B
How to Maximise Success with AI and Agentforce
Experts from our AI delivery practice share insights from customer implementations globally, as well as Salesforce's own AI transformation journey. We’ve synthesised these into 5 essential success factors.
Topic/Industry: IT
4:00 p.m.–5:30 p.m.
Campground
Networking
Connect and exchange ideas with fellow Trailblazers at the end of the day.
Campground
9:00 a.m.–9:20 a.m.
Industry Theatre
Gain Competitive Edge with Financial Services Cloud
Learn the latest innovations and hear how customers are accelerating their transformations by unlocking trapped value with the worlds #1 CRM for Financial Services.
Topic/Industry: Financial Services, Business Decision Maker / IT Decision Maker
9:30 a.m.–9:50 a.m.
Industry Theatre
Driving Revenue Growth Through the Service Experience in Financial Services
Learn how to transform bankers, brokers, and service agents into agents that drive revenue growth from within service experiences.
Topic/Industry: Financial Services, Business Decision Maker / IT Decision Maker
10:00 a.m.–10:20 a.m.
Industry Theatre
Putting People at the Heart of Health
Learn how connected data and AI-powered solutions can improve outcomes and transform your interactions with citizens, patients, providers, and partners.
Topic/Industry: Health and Life Sciences, Operations
12:00 p.m.–12:20 p.m.
Industry Theatre
Optimise and Expand Your B2B Channels by Incorporating Consumer Insights to Drive Sustainable and Profitable Growth
Hear how Salesforce helps you optimise your traditional B2B channels, by establishing an integrated route to market and ingesting consumer data to establish a connected planning and execution process. Learn how manufacturers are utilising CRM + AI + Data + Trust to enable B2B organisations companies to deliver personalised value/services to unlock automation, efficiencies and growth.
Topic/Industry: Sales, Consumer Goods
12:30 p.m.–12:50 p.m.
Industry Theatre
Elevate Every Education Journey with CRM + AI + Data + Trust
Dream big in education and connect with your students and stakeholders in a whole new way. Discover how to unify data, gain powerful insights, and increase productivity all on the #1 AI CRM for education.
Topic/Industry: Marketing, Service, Education
1:00 p.m.–1:20 p.m.
Industry Theatre
Empowering the Retail Store of the Future with Salesforce
The retail store is not dead, and it's actually more important than ever. Learn how to harness the full power of Salesforce to empower employees within the physical store to deliver next-generation omni-channel experiences.
Topic/Industry: Retail, Operations
1:50 p.m.–2:10 p.m.
Industry Theatre
4 Ways Manufacturers Can Respond to Operational Challenges
Wondering how to leverage technology to drive business innovation, drive profitability, and create new revenue streams, all while improving customer satisfaction? Join this session to learn how Salesforce supports manufacturers to respond to operational challenges through a modernised, commercial platform that leverages data to deliver agility across the value chain.
Topic/Industry: Manufacturing, Operations
2:40 p.m.–3:00 p.m.
Industry Theatre
Amplify Your Work and Mission with AI
Discover the data strategy and AI tools that can help nonprofits both today, and in the future. Join your peers to learn how to use AI across fund raising, donor management, grants, program and outcome management.
Topic/Industry: Marketing, Service, Not for Profit
3:30 p.m.–3:50 p.m.
Industry Theatre
Operationalising AI for Public Sector
This session will cover strategies and best practices for effectively leveraging AI technologies to drive operational efficiency and improve public service delivery.
Topic/Industry: Marketing, Service, Education
Hands-On Learning
To book Hands-On Training and Agentforce Consultations, please go to the Visitor Centre. Quick Starts need no bookings and can be done at your convenience.
Platform + AI
Level 2, Queen Elizabeth Building
Trusted Gen AI
Get hands-on and understand how security and data governance works in Salesforce thru the lens of Gen AI. This hands-on session will provide a deep dive of the Einstein Trust Layer along with hands-on configuration of Prompt Builder, Shield, Security Centre, Privacy Centre, Data Mask, and Salesforce Backup.
Each training runs for 50 minutes and will run at 8:30 a.m., 9:30 a.m., 12:00 p.m., 1:00 p.m., 2:00 p.m., 3:00 p.m., and 4:00 p.m.
Agentforce + Service
Level 2, Queen Elizabeth Building
Get Started with Agents and Service AI
Build your first Agentforce Service Agent and get started with the basics of Service AI in under an hour. You will configure and test Service Agents, Service Replies, Work Summaries and Conversation Catch-ups for the messaging channel.
Each training runs for 50 minutes and will run at 8:30 a.m., 9:30 a.m., 12:00 p.m., 1:00 p.m., 2:00 p.m., 3:00 p.m., and 4:00 p.m.
Data Cloud
Level 2, Queen Elizabeth Building
Put Your Data and AI into Action
Get hands-on with Data Cloud and Einstein. Learn three practical use cases for Data and generative AI in 60 mins. Prompt builder, segment generation, and email content creation.
Each training runs for 50 minutes and will run at 8:30 a.m., 9:30 a.m., 12:00 p.m., 1:00 p.m., 2:00 p.m., 3:00 p.m., and 4:00 p.m.
Slack
Level 2, Queen Elizabeth Building
Create Automations For Everyone with Flow and Slack
Whether you’re an admin, developer, or user we’ve got an automation for. Learn how to create no-code workflows and level up workflows with custom-coded functions and integrations to Flow.
Each training runs for 30 minutes and will run all day from 8:30 a.m. to 4:30 p.m.
MuleSoft
Level 2, Queen Elizabeth Building
Unleash the Power of Intelligent Document Processing
MuleSoft Intelligent Document Processing (IDP) enables you to read invoices, purchase orders, and other unstructured or semi-structured documents. Learn how to process a document and and then analyse and refine the extracted content using AI capabilities.
Each training runs for 50 minutes and will run at 8:30 a.m., 9:30 a.m., 12:00 p.m., 1:00 p.m., 2:00 p.m., 3:00 p.m., and 4:00 p.m.
8:00 a.m.–5:30 p.m.
Level 2, Queen Elizabeth Building
Quick Start Agentforce
Visit Quick Start Agentforce on Level 2 of the Campground to get hands-on and build your first Agent in 20 minutes.
Quick Start is a self paced Trailhead Module.
8:00 a.m.–5:30 p.m.
Level 2, Queen Elizabeth Building
Agentforce Consultations
Build your first Agent in 25 minutes through a personalised one-on-one experience, and walk away with your first agent in a demo org to continue exploring and share with you team.
Agentforce Consultations are located on Level 2, head to the Visitor Centre in the Campground to secure your spot.
