World Tour Essentials Melbourne
Sessions and Networking
All times listed in AEST.
Agenda subject to change.
8:00 a.m.–5:30 p.m.
Main Entrance
Registration
Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID to ensure smooth check in on the day.
8:00 a.m.–8:50 a.m.
Campground - Bays 15-18
Morning Tea
After registration, join us in the Campground for morning tea and networking before starting your day!
8:45 a.m.–9:20 a.m.
Breakout A
Success Tips to Help SMBs Find, Win, Keep Customers
Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how to increase the impact of your sales, service, and marketing teams using AI.
Topic/Industry: Small Business
Customer: Magentus
8:45 a.m.–9:20 a.m.
Breakout B
Build AI-Powered Apps Fast
Empower teams to bring AI into the flow of work across every department. Learn how Einstein Copilot, Prompt Builder, Sandboxes, and Data Mask can help anyone build AI powered apps quickly and securely.
Topic/Industry: IT
9:30 a.m.–11:00 a.m.
Keynote Room
Main Keynote: Welcome to the AI Enterprise
Join Salesforce leaders to learn how any company can become an AI Enterprise with CRM + AI + Data + Trust.
11:20 a.m.–11:50 a.m.
Keynote Room
Fueling Growth: The Impact of Data-Driven Marketing
Data-driven marketing drives growth and business impact. Find out how Marketing Cloud, Data Cloud and AI helps small teams drive big impact, through some real world use cases.
Topic/Industry: Marketing
Customer: pay.com.au
11:20 a.m.–11:50 a.m.
Breakout A
How to Drive Value Across the 4 Pillars of Field Service
Maximise efficiency and profitability in your field service operations by integrating value-driven practices. Hear tips from Salesforce and the CEO of WBP Group on how to enhance customer satisfaction, shift to proactive service, improve resource scheduling, and boost mobile worker productivity.
Topic/Industry: Service
Customer: WBP Group
11:20 a.m.–11:50 a.m.
Breakout B
How Salesforce Manages Pipe and Forecasts with Confidence
Have you wondered how Salesforce manages its own sales forecasting process? Discover the role AI can play in forecasting and delivering pragmatic guidance for your sales team.
Topic/Industry: Sales
12:15 p.m.–12:45 p.m.
Keynote room
Transforming Financial Services for Enhanced Customer Success
Delve into the capabilities of Salesforce's #1 Trusted AI CRM to foster exceptional outcomes in financial services. Understand how to harness AI to unlock insights and strengthen relationships with clients, members, and policyholders. Learn about our strategic approach to digital lending, enriching the overall banker and customer experience.
Topic/Industry: Financial Services
12:15 p.m.–12:45 p.m.
Breakout A
Keeping the Customer at the Heart of Digital Transformation
Discover how MECCA’s laser-sharp customer focus helped them to reimagine the omni-channel experience and bring the best of their renowned in-store experience to life online. Then, uncover the latest global trends.
Topic/Industry: Marketing, Service, Retail
Customer: MECCA
12:15 p.m.–12:45 p.m.
Breakout B
How Gen AI Can Improve Trust and Service Delivery for Government
Universally, a great service experience builds trust and confidence. Explore how, in a world of more data, complexity and less resources, GenAI can assist to improve digital public service delivery.
Topic/Industry: Service, Marketing, Risk & Compliance
Customer: Victorian Gambling and Casino Control Commission
12:45 p.m.–1:45 p.m.
Campground - Bays 15-18
Lunch and Networking
Join us in the Campground for lunch and networking. If you have any dietary requirements, please note these during registration and we will be happy to accomodate.
1:45 p.m.–2:15 p.m.
Keynote room
Sales Keynote: Supercharge Selling with Trusted AI
AI is ready for you, Salesblazers. Now, let’s get you ready for AI. Hear from a leading Salesblazer and learn how your entire sales organisation can boost productivity, harness data, and grow revenue with the #1 AI CRM for sales.
Topic/Industry: Sales
Customer: SEEK
1:45 p.m.–2:15 p.m.
Breakout A
Growing Fans with MuleSoft- AFL's Journey
Learn more on AFL's journey with Salesforce as Rob Pickering, General Manager, AFL shares how MuleSoft has been an integral component to driving a unified approach for exceptional customer experiences.This session is interactive and will include the opportunity for audience questions.
Topic/Industry: IT
Customer: AFL
1:45 p.m.–2:15 p.m.
Breakout B
Unlock All of Your Trapped Data with Data Cloud
Learn how Data Cloud is designed to enhance, not replace, systems like data warehouses and data lakes. Discover its key differentiators and how it helps solve for the "last mile" of data activation.
Topic/Industry: IT
2:35 p.m.–3:05 p.m.
Keynote room
State of Service: 5 Trends of High-Performing Service Teams
Get insights from our global survey of 5,500+ service professionals — and learn how top-performing Service organisations use AI and data to meet rising customer expectations, empower teams with more productivity, and drive revenue. Then hear from Reece Group on the state of service at their business.
Topic/Industry: Service
Customer: Reece Group
2:35 p.m.–3:05 p.m.
Breakout A
Go on a Journey from Data to Data-driven with Tableau
Tableau is your guide to bringing together people, processes and products for a truly data-driven organisation. Hear from our customers on their journey and their metrics for success.
Topic/Industry: Analytics
Customer: Australian Unity
2:35 p.m.–3:05 p.m.
Breakout B
Say Goodbye to Manual Tasks: Revolutionise Document Creation in Salesforce
Struggling with manual document creation in Salesforce? Discover Nintex DocGen for Salesforce. Hear real-life cases where businesses cut processing times, minimise errors, and centralise documents. Learn how you can revolutionise document creation, boost efficiency, and drive growth.
Customer: Nintex
3:25 p.m.–3:55 p.m.
Keynote room
Transform Digital Spend into Success with Marketing Intelligence
Learn how Asahi supercharged their digital strategy by harnessing Marketing Intelligence to quantify media performance, validate tactics, and maximise efficiencies through AI-driven insights.
Topic/Industry: Marketing
Customer: Asahi Beverages
3:25 p.m.–3:55 p.m.
Breakout A
Putting the T back in UTS – Experience is Everything
Proactive intervention strategies and customer retention are directly associated with positive outcomes for universities. Join David Reeve as he delves into the pivotal role technology plays in transforming business processes and outcomes, drawing parallels from the innovative approaches in the university sector.
Topic/Industry: IT
Customer: University of Technology Sydney
3:25 p.m.–3:55 p.m.
Breakout B
Transform How Your Teams Get Work Done with the Einstein 1 Platform in Slack
Slack is the natural conversational interface for trusted AI that boosts productivity for every employee, right in the flow of work. Discover how Slack can help your teams to speed up processes and deliver big results, with customer data and insights at their fingertips.
Topic/Industry: IT
4:10 p.m.–4:45 p.m.
Breakout A
How to Unlock Business Value with Data Cloud and AI
We’ve synthesised learnings from 240+ global Data Cloud implementations to help you realise business value faster and harness AI potential. Our Trailblazer from South East Water shares their approach.
Topic/Industry: IT
Customer: South East Water
4:30 p.m.–5:30 p.m.
Campground
Networking Reception
Connect with fellow Trailblazers at the end of the day, and enjoy some nibbles and drinks.
Campground Sessions and Workshops
Located in bays 15-18.
8:45 a.m.–9:20 a.m.
Slack Theatre in Campground
Super Demo: Unlock Sales Productivity with Team Selling in Slack
Break down silos and bring people, processes and account data together in one place—an account channel. Learn how to empower your team to take an opportunity to close with Slack.
11:20 a.m.–11:50 a.m.
Slack Theatre in Campground
Put AI into the Hands of Everyone with Slack AI
Come see the newest AI features in Slack and learn how you can empower all your employees with AI to get things done faster, by providing them with the right information at the right time.
12:15 p.m.–12:45 p.m.
Slack Theatre in Campground
Bring Your CRM Data Right into the Flow of Work with Sales Cloud and Slack
Learn how teams using Sales Cloud use Slack, and how they adopted new tools such as Slack Sales Elevate to drive productivity for our entire sales organisation.
1:45 p.m.–2:15 p.m.
Slack Theatre in Campground
Discover How Automation Can Transform Your Work with Slack
You are convinced of the value of automation, now what? Join us to explore real-world use cases to jumpstart your automation journey with Slack.
2:35 p.m.–3:05 p.m.
Slack Theatre in Campground
Delight Customers and Drive Service Team Efficiency with Slack
Learn how Slack optimises the agent experience across systems and processes to help resolve customer issues faster.
3:25 p.m.–3:55 p.m.
Slack Theatre in Campground
How Slack Helps Businesses Do More with Less
Slack is a part of the Salesforce family. Explore the benefits of integrating Slack within your Customer 360 and learn how together they can supercharge growth for your small but mighty business.
8:00 a.m.–5:00 p.m.
Get Hands On
Get Hands On in Campground with data and AI with introductory courses on Trailhead covering Einstein Copilot, Prompt Builder and Data Cloud.
BYO Laptop option available. Join Trailhead and get ready today.
