World Tour Sydney

Agenda

World Tour Sydney Breakout Sessions

All times listed in AEDT.
Agenda subject to change.

8:00 a.m.–5:00 p.m.

Main Entrance

Registration

Registration begins from 8:00 a.m. and will be open all day. Please bring a government-issued ID to ensure smooth check in on the day. Also note, if you leave during the day and wish to return, you will need to re-enter through the registration area and go through security again.

8:00 a.m.–9:00 a.m.

Campground

Morning Tea

After registration, join us in the Campground for morning tea and networking before starting your day!

Starting between 8:00 a.m.–9:00 a.m.

8:40 a.m.–9:10 a.m.

Breakout A

3 Steps to Build, Test and Ship AI-Powered Apps

Learn best practices on how to build, test and ship apps fast in 3 easy steps for secure and scalable AI innovations with Sandboxes, Data Mask, and DevOps.

Topic/Industry: IT

8:40 a.m.–9:10 a.m.

Breakout B

Global Banking Insights and Innovation

Gain firsthand insights into global banking trends, discover how Salesforce is leading the charge in innovation in Financial Services, and learn about AI solutions for Financial Services. Lisa Frazier, Chief Operating Officer at Judo Bank, will share how they are revolutionising the banking experience with a relationship-led customer value proposition.

8:40 a.m.–9:10 a.m.

Breakout C

Unlock Your Sales Productivity with Slack Sales Elevate

Learn how Slack Sales Elevate brings Sales Cloud and Slack together to automate work and simplify CRM data management in one powerful experience, keeping teams focused on selling and speeding up wins.

Topic/Industry: Sales

8:40 a.m.–9:10 a.m.

Breakout D

How Salesforce Manages Pipe and Forecasts with Confidence

Have you wondered how Salesforce manages its own sales forecasting process? Discover the role AI can play in forecasting and delivering pragmatic guidance for your sales team.

Topic/Industry: Sales

8:40 a.m.–9:10 a.m.

Breakout E

Scale Health and Person-Centred Care with Emerging Technology

Learn how digital leaders are putting people and relationships first to streamline and personalise health and wellbeing journeys – by leveraging new technologies, segmented data, and AI.

Topic/Industry: IT, Public Sector

8:40 a.m.–9:10 a.m.

Breakout G

Go on a Journey from Data to Data-driven with Tableau

Tableau is your guide to bringing together people, processes and products for a truly data-driven organisation. Hear from our customers on their journey and their metrics for success.

Topic/Industry: Analytics

8:40 a.m.–9:10 a.m.

Breakout F

Kickstart Your Career as a Salesforce Admin

Get an inside look at how Salesforce admins build solutions and deliver success at their organisations. See technology in action and learn about the skills admins need to succeed.

Starting between 9:00 a.m.–10:00 a.m.

9:30 a.m.–10:00 a.m.

Breakout A

Learn How Legend Drove Real-Time Customer Experiences

Learn how Legend Corporation connects legacy data to Salesforce with MuleSoft and drives real-time insights and enhanced customer experiences.

Topic/Industry: IT, Manufacturing

9:30 a.m.–10:00 a.m.

Breakout B

Slack AI and Automation: Powering Intelligent Productivity

Discover how Slack empowers everyone with AI-powered productivity. We’ll show you how Slack AI and our latest innovations in no-code automation can transform how work gets done at your organisation.

Topic/Industry: IT

9:30 a.m.–10:00 a.m.

Breakout C

Power Your Frontline with AI and Field Service to Reduce Costs

Power your frontline teams with CRM + AI + Data + Trust. Hear best practices from APA Group, Powercor, KPMG and Salesforce to harness the latest in AI-first field service: top use cases, and strategies to drive operational efficiency and cost savings.

Topic/Industry: Service

9:30 a.m.–10:00 a.m.

Breakout D

Sales AI: 4 Tips to Implement and Win

Does AI scare you? Don't let it. Join us to hear from Salesblazer, Thoughtworks, and go beyond the hype, as we unpack the AI tools that will reshape sales and share how your teams can start using them safely and securely today.

Topic/Industry: Sales

9:30 a.m.–10:00 a.m.

Breakout E

Trusted Services for Generative AI

Create a secure foundation for responsible, sustainable, and ethical generative AI practices with Shield, Security Center, and more.

Topic/Industry: IT

9:30 a.m.–10:00 a.m.

Breakout F

Revolutionise Marketing Excellence with Marketing Cloud and AI

Learn about the latest innovations in Marketing Cloud and how to harness the power of AI. Find out how Flight Centre has leveraged Marketing Cloud to create an infrastructure for global success.

Topic/Industry: Marketing, Travel

9:30 a.m–10:00 a.m.

Breakout G

Drive Profitable Growth in Consumer Goods

Driving profitable growth is a top priority in consumer goods organisations. With Salesforce Customer 360, Trailblazers are navigating economic headwinds to build loyalty through insights and commercial excellence.

Topic/Industry: Commerce, Consumer Goods

Starting between 10:00 a.m.–11:00 a.m.

10:20 a.m.–10:50 a.m.

Breakout A

Decoupling Complex Transformations with a ‘Dark Launch’ at HBF

Large transformations are complex and rarely go to plan. Join PwC and HBF as they discuss HBF’s transformation story, adopting a “dark launch” to de-risk their multi-year programme.

Topic/Industry: Administrator, Architect, Analytics, Developer, IT, Marketing, Operations, Sales, Service

10:20 a.m.–10:50 a.m.

Breakout B

Fueling Growth: The Impact of Data-Driven Marketing

Data-driven marketing drives growth and business impact. Find out how Marketing Cloud and Data Cloud helps small teams drive big impact, through some real world use cases.

Topic/Industry: Marketing, Financial Services

10:20 a.m.–10:50 a.m.

Breakout C

Reimagine Service With Trusted AI

Step into the AI era with confidence. Learn how to activate AI to scale service, increase team productivity and save costs using the #1 AI platform for service.

Topic/Industry: Service

10:20 a.m.–10:50 a.m.

Breakout D

Keeping the Customer at the Heart of Digital Transformation

Discover how MECCA’s laser-sharp customer focus helped them to reimagine the omni-channel experience and bring the best of their renowned in-store experience to life online. Then, uncover the latest global trends.

Topic/Industry: Commerce, Retail

10:20 a.m.–10:50 a.m.

Breakout E

The Future of Government is Here

The government must be equipped to respond more quickly and efficiently than ever. See how agencies are adapting faster with CRM + AI + Data + Trust.

Topic/Industry: IT, Public Sector

10:20 a.m.–10:50 a.m.

Breakout F

Move Beyond Sales Basics and Grow with Automation and AI

Boosting sales productivity starts by establishing a data foundation. Once data fundamentals are in place, automation and AI can help growing companies increase revenue faster and more efficiently.

Topic/Industry: Sales

10:20 a.m.–10:50 a.m.

Breakout G

Discover Analytics without Limits, Made Possible with AI

Learn about the latest and upcoming analytics innovations to help you make sense of all your data and empower every individual to take action with it.

Topic/Industry: Analytics

Starting between 11:00 a.m.–12:00 p.m.

11:10 a.m.–11:40 a.m.

Breakout A

MuleSoft: Experience the Future of AI and Hyperautomation

Learn how MuleSoft’s hyper-automation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Topic/Industry: IT, Retail

11:10 a.m.–11:40 a.m.

Breakout B

Unlock Profitability Through Digital Transformation with Commerce Cloud

Discover R.M.Williams' success in boosting sales, improving customer experience, and enhancing operational efficiency through digital transformation with Commerce Cloud.

Topic/Industry: Commerce, Retail

11:10 a.m.–11:40 a.m.

Breakout C

Byte the Future: Leveraging Technology for Real-World Impact

Learn how Aēsop, Endeavour Energy and Pano AI are creating and managing technology with values baked in from the start, positively impacting employees, customers, communities and our planet.

Topic/Industry: All

11:10 a.m.–11:40 a.m.

Breakout D

AI Readiness: Shaping the Work of the Future

AI is already shaping the work of the future. In this session, Salesforce’s Innovation Design team - Ignite - will share a global insights framework on how to think about approaching AI use cases that enhance your employee experience. We’ll also talk to trailblazing customers about how they're approaching the right balance between augmentation and automation.

Topic/Industry: All

11:10 a.m.–11:40 a.m.

Breakout E

How to Deliver Transformation Success at Scale

Department for Education South Australia and State Trustees Victoria share learnings and best practices for large-scale transformation with Salesforce, taking a human-centred approach.

Topic/Industry: IT, Public Sector

11:10 a.m.–11:40 a.m.

Breakout F

Practical Service AI Use Cases for Any Business

Excited about the potential for AI in your growing business but unsure where to begin? We’ll share use cases that can jumpstart your service teams and identify the steps to get started.

Topic/Industry: Service, Small Business

11:10 a.m.–11:40 a.m.

Breakout G

Personalise Insights for Everyone with Tableau Pulse

Business users need data insights that are relevant and easy to understand to make decisions fast. Learn how Tableau Pulse uses AI to help our customers bring intelligence to everyone’s workflow.

Topic/Industry: Analytics

1:30 p.m. Demo Jam

1:30 p.m.–2:10 p.m.

Breakout G

Demo Jam: Battle of the 3-Minute App Demos

Join us for an epic game show where Salesforce partners have just 3 minutes to demo their tech for the audience to vote. Don't miss this fast-paced battle of the AppExchange apps.

Starting between 2:00 p.m.–3:00 p.m.

2:20 p.m.–2:50 p.m.

Keynote Room

Success Tips to Help SMBs Find, Win, Keep Customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce increases the impact of your sales, service, and marketing teams.

Topic/Industry: Small Business

2:20 p.m.–2:50 p.m.

Breakout A

AI Spotlight: AI-Powered Automation with MuleSoft and Flow

See how generative AI helps you integrate data and put it to work to revolutionise the customer experience. Uncover how to empower your teams with tools to be more productive.

Topic/Industry: IT, Not For Profit

2:20 p.m.–2:50 p.m.

Breakout B

Salesforce for Financial Services: Empower Customer Success

Learn how to leverage the #1 Trusted AI CRM to unlock financial insights that deliver better outcomes responsibly for your clients, members, and policyholders. Hear from our Trailblazer National Australia Bank on how they are embracing digital transformation to augment the banker experience to deliver personalised customer experiences.

Topic/Industry: Sales, Financial Services

2:20 p.m.–2:50 p.m.

Breakout C

Good To Great: A Practical Guide To Transform Your Service

Take your customer service experience from good to great. Join service product leader Matt Kravitz who will share a practical framework to help you evaluate and transform your customer experience.

Topic/Industry: Service

2:20 p.m.–2:50 p.m.

Breakout D

Build a Data Strategy that Powers Your Omni-Channel CX

Learn how Marketing Cloud and Data Cloud helps business seamlessly integrate data, privacy, and consent to drive superior customer experiences across all channels.

Topic/Industry: Marketing, Retail

2:20 p.m.–2:50 p.m.

Breakout E

The Future of Business Culture and How We Can Shape it

Business is the greatest platform for change. Learn from Football Australia, Deloitte and Start Giving who are leading programs that make a difference for their shareholders, employees, customers, communities, and our planet.

Topic/Industry: All

2:20 p.m.–2:50 p.m.

Breakout F

Build Your Single View of Customer with Data Cloud

Amazing customer experiences begin with a single view of that customer. Learn how to unify all of your customer data to know your customers, and take action with AI-driven insights in real time.

Topic/Industry: IT

2:20 p.m.–2:50 p.m.

Breakout G

Trust, Privacy and Consent: Possible or Paralysing?

Meet the growing expectations of consumers, while balancing identity, privacy, and security. Deloitte Digital shares perspectives on the first-party data revolution using Customer Data and implications of the new legislative changes for your organisation.

Topic/Industry: Sales, Service, Marketing

Starting between 3:00 p.m.–4:00 p.m.

3:10 p.m.–3:40 p.m.

Keynote Room

Sales Keynote: Supercharge Selling with Trusted AI

AI is ready for you, Salesblazers. Now, let’s get you ready for AI. Hear from Canva and learn how your entire sales organisation can boost productivity, harness data, and grow revenue with the #1 AI CRM for sales.

Topic/Industry: Sales

3:10 p.m.–3:40 p.m.

Breakout A

Effective and Ethical Use of AI in Driving Student Success

Explore ethical considerations and best practices for institutions seeking to optimise engagement across the student lifecycle in a highly competitive environment.

Topic/Industry: IT, Education

3:10 p.m.–3:40 p.m.

Breakout B

Transform Digital Spend into Success with Marketing Intelligence

Learn how Asahi supercharged their digital strategy by harnessing Marketing Intelligence to quantify media performance, validate tactics, and maximise efficiencies through AI-driven insights.

Topic/Industry: Marketing, Retail

3:10 p.m.–3:40 p.m.

Breakout C

Insurance Focus: AI and Data to Augment Marketing and Service

Explore how AI and data orchestration are reshaping and empowering the roles of marketing and service professionals at Medibank and in the insurance sector to enhance customer experiences.

Topic/Industry: Marketing, Service, Financial Service

3:10 p.m.–3:40 p.m.

Breakout D

AI and the Future of Work

Discover the latest trends, technologies, and strategies that are shaping ways of working and the workplace of tomorrow. Explore how AI is likely to impact roles and the design of technical and customer facing teams. Gain insight from Salesforce, Slack and industry research on how this will evolve in 2024.

Topic/Industry: IT

3:10 p.m.–3:40 p.m.

Breakout E

Powering Innovation in Energy and Utilities

Endeavour Energy shares how they’re placing customers at the heart of decision making, supporting the transition to sustainable solutions using the next generation customer platform for data and AI.

Topic/Industry: IT

3:10 p.m.–3:40 p.m.

Breakout F

Architect Keynote: The Future Is Well-Architected

Join Zayne Turner and Trailblazers to learn how to apply Salesforce Well-Architected principles across CRM + AI + Data + Trust. See our latest innovations and how the Well-Architected framework is benefiting our customers, partners and our product teams alike.

3:10 p.m.–3:40 p.m.

Breakout G

How Nonprofits Use Outcomes to Scale Fundraising and Impact

Identifying and communicating outcomes takes time and resources. See how Data + AI keeps nonprofits focused on what matters most - achieving their mission - by automating low-value and repetitive work.

Topic/Industry: IT, Not For Profit

Closing Keynote

4:00 p.m.–5:00 p.m.

Keynote Room

Closing Keynote: Bring the Impossible to Life with Shazam Founder Chris Barton

Be inspired by the brain behind the globally renowned app Shazam. Gain insights into his changed mindset and journey, embracing failure and rethinking innovation norms to achieve the impossible.

Partner Sessions

All times listed in AEDT.
Agenda subject to change.

9:20 a.m.–9:40 a.m.

Campground: Partner Theatre 1

Document Management with XfilesPro: Smarter, Faster, Better

Discover the strategies to master document management chaos to achieve operational efficiencies and cost benefits with automated doc gen, unlimited storage, easy access and seamless collaboration.

10:00 a.m.–10:20 a.m.

Campground: Partner Theatre 1

Merkle Empowers Medibank to Create Personalised Digital Content

Join us to discover how Medibank leveraged Salesforce Data Cloud and Merkle for personalised, data-driven digital strategies.

10:40 a.m.–11:00 a.m.

Campground: Partner Theatre 1

Transforming Experiences in Banking with Accenture

Hear from Accenture on transforming customer and banker experiences through digital architecture, Salesforce 360, and nCino to define leading experiences for all stakeholders on the banking journey.

11:20 a.m.–11:40 a.m.

Campground: Partner Theatre 1

Transforming Industries with AI-Powered Next-Gen Solutions

How the strength of Salesforce and HCLTech can come together to solve industry and developer pain points, accelerate your AI and Gen AI journey responsibly, and deliver business intelligence from your data.

2:20 p.m.–2:40 p.m.

Campground: Partner Theatre 1

Hear How Zip Water Manages Revenue Lifecycle Using Conga

Learn how Zip Waters is using Conga Composer and Sign solutions built on Salesforce to manage revenue lifecycle and improve customer experience through quick, and error-free documentation.

3:00 p.m.–3:20 p.m.

Campground: Partner Theatre 1

We Are Data Guardians | Back up Your Data with Veeam

With Data Cloud and AI now in the Salesforce value offering, the protection and security of enterprise data is vital. Join Veeam as we spill the beans on guarding the lifeblood of your company and CRM.

9:20 a.m.–9:40 a.m.

Campground: Partner Theatre 2

Integrate Payments in Salesforce with Low and No-Code Tools

Learn how to streamline your financial workflows and embed new payment experiences directly in Salesforce using Apex or Salesforce Flow with the new Stripe for Salesforce Platform app.

10:00 a.m.–10:20 a.m.

Campground: Partner Theatre 2

How KPMG Helped Transform Police and Nurses Lending with nCino

Leveraging nCino’s cloud-based banking capabilities, learn how KPMG helped P&N Bank and BCU Bank enhance their loan processes, achieve efficiencies and enable more consistent regulatory compliance.

10:40 a.m.–11:00 a.m.

Campground: Partner Theatre 2

Unlocking Customer Insights with Canon

Discover how Canon and Media.Monks' Customer Profiling Campaign transformed data collection. Explore the power of customer profiling to build more robust 1st party data and elevate your marketing.

11:20 a.m.–11:40 a.m.

Campground: Partner Theatre 2

Maximise Your Salesforce Productivity with Digital Adoption

Enable your users to be fast, error free and more productive in Salesforce with personalised guidance and automation to help your people get the job done. Watch WalkMe demo how to empower user adoption.

2:20 p.m.–2:40 p.m.

Campground: Partner Theatre 2

AI Unleashed: Elevate Customer Service to New Horizons with IBM

Join IBM to discover the transformative potential of AI-driven customer service strategies reshaping customer experience and improving customer satisfaction.

3:00 p.m.–3:20 p.m.

Campground: Partner Theatre 2

SMBs Winning with StoreConnect Customer Commerce

SMBs are winning with a single unified Customer Commerce platform with Salesforce and StoreConnect. Two customers share their success managing their eCommerce for an experience customers love.

9:20 a.m.–9:40 a.m.

Campground: Partner Theatre 3

CX Powered by AI and Fueled by Data

Discover how to apply the Learn, Innovate, Transform and Enhance (LITE) approach to redefine customer relationship and experience.

10:00 a.m.–10:20 a.m.

Campground: Partner Theatre 3

Empowering Australia's Aged Care Systems with Gen AI

Unlocking the value of Gen AI to transform and streamline Australia's aged care systems to drive better outcomes for citizens and employees.

10:40 a.m.–11:00 a.m.

Campground: Partner Theatre 3

How Banks are Harnessing GenAI and Driving Progress, Simplus

Research reveals solid progress in enterprise-wide GenAI deployment across banks. With leaders attributing significant business improvements to GenAI, strong adoption is driving strong confidence.

2:20 p.m.–2:40 p.m.

Campground: Partner Theatre 3

Out-of-the-Box Contact Centre that Brings it All Together

Vonage Contact Center is a new category of cloud contact centre software where customer interactions are blended with customer data to deliver an unparalleled and conversational customer experience.

3:00 p.m.–3:20 p.m.

Campground: Partner Theatre 3

AI: Think Big, Start Small, Act Fast! with Publicis Sapient

Step into the future where digital business transformation, AI, and Salesforce converge. Learn how to start your AI journey and leverage AI to extract value for your business and your customers.

9:20 a.m.–9:40 a.m.

Campground: Partner Theatre 4

How the Australian Olympic Committee wins with DocuSign

Join DocuSign and the Australian Olympic Committee to hear how your business can accelerate agreement processes, create seamless customer experiences and leverage AI to increase your team’s efficiency.

10:00 a.m.–10:20 a.m.

Campground: Partner Theatre 4

Accelerating Salesforce Delivery for Judo Bank with Copado

Hear how Judo Bank, an Australian neobank, leveraged the Copado DevOps Platform to overcome deployment challenges and bring end-to-end speed and quality across their Salesforce delivery teams.

10:40 a.m.–11:00 a.m.

Campground: Partner Theatre 4

Putting the T back in UTS – Experience is Everything

Exceptional experiences lead to positive outcomes. For universities, these outcomes include student retention and intervention. Join David Reeve as he discusses how technology is central to UTS.

11:20 a.m.–11:40 a.m.

Campground: Partner Theatre 4

Breaking Communication Barriers with AI and Globalisation

Discover how the global team of 300,000 people uses AI to revolutionise communication, break down language barriers, streamline workflows, and empower teams to collaborate more effectively.

2:20 p.m.–2:40 p.m.

Campground: Partner Theatre 4

Allegis' Data-Driven Expansion with Cloudwerx + Lightfold

Discover how Allegis deployed Salesforce across APAC by leveraging Cloudwerx + Lightfold for synchronised regional operations, multi-region CRM architecture, and tool integration for a seamless transformation.

3:00 p.m.–3:20 p.m.

Campground: Partner Theatre 4

De-Risk Digital Transformation with Nintex Process Automation

In today's ever-changing and disruptive landscape, transformation is unavoidable and risky. Learn how organisations are preparing themselves to be more agile with automation and DocGen for Salesforce

8:00 a.m.–9:30 a.m.

KPMG Meeting Room, Level 5

Navigating Sustainability Excellence with Net Zero Cloud - KPMG + Salesforce Breakfast Roundtable

with Peter Trace, Partner, Finance Advisory, Dr Matt Pearce, National Industry Leader, Energy, Mining & Property and Loreto Gutierrez, Net Zero Solutions Lead at Salesforce

9:00 a.m.–9:30 a.m.

PwC Meeting Room, Level 3

Generative AI is Here, is Your Service Centre Ready?

Join our experts to understand how you can ready your customer-focused contact centre, leveraging AI to deliver personalised and fast customer experiences, enhance your productivity, transform your workforce and face economic pressures with confidence.

10:20 a.m.–10:50 a.m.

Deloitte Meeting Room, Level 3

Generative AI: Crafting Campaigns with Legal and Strategic Magic

This session empowers decision-makers to strategically infuse AI magic into campaigns, offering industry-specific insights for maximum impact. Join us to unravel the secrets of successful generative AI deployment, transforming campaigns into enchanting experiences that captivate audiences and elevate your brand's presence in the digital realm.

11:00 a.m.–11:30 a.m.

PwC Meeting Room, Level 3

The Human-AI Symbiosis: Empower Business, Amplify People

At the convergence of technology and human potential, this theme examines how AI can not only refine business operations but elevate the human workforce through insightful, compassionate practice.

11:10 a.m.–11:40 a.m.

Deloitte Meeting Room, Level 3

Is AI in Your Contact Centre, Maximising ROI and Empowering Agents?

Discover the transformative impact of AI in contact centres. This session probes the ROI of Gen AI, exploring how it supercharges self-service while empowering agents, ensuring a customer-centric and pragmatic strategy in navigating the evolving workplace landscape.

2:00 p.m.–2:30 p.m.

PwC Meeting Room, Level 3

The Human-AI Symbiosis: Empower Business, Amplify People

At the convergence of technology and human potential, this theme examines how AI can not only refine business operations but elevate the human workforce through insightful, compassionate practice.

2:00 p.m.–3:10 p.m.

KPMG Meeting Room, Level 5

Macquarie University: Creating Beautiful Experiences with KPMG and Salesforce Education Cloud – Afternoon Tea Roundtable KPMG + Macquarie University

With Hannah Latham, Head of Digital Transformation, Macquarie University, Michelle King, National Higher Education Sector Lead, KPMG Zameer Momin, KPMG, Partner

3:30 p.m.–4:00 p.m.

PwC Meeting Room, Level 3

Generative AI is Here, is Your Service Centre Ready?

Customer 360 Theatre and Workshop Sessions

All times listed in AEDT.
Agenda subject to change.

8:40 a.m.–9:00 a.m.

Campground: AI Theatre

Innovation Spotlight: Give Sellers the Gift of Time with AI

How can you give reps the gift of extra time? Join to walk through a day in the life of an AI-assisted Salesblazer to learn how to help reps win back selling time as they prospect, nuture, and close.

9:20 a.m.–9:40 a.m.

Campground: AI Theatre

Practical Service AI Use Cases for Any Business

Excited about the potential for AI in your growing business but unsure where to begin? We’ll share use cases that can jumpstart your service teams and identify the steps to get started.

10:00 a.m.–10:20 a.m.

Campground: AI Theatre

Save Time with AI-Powered Marketing Segments and Campaigns

Learn how the power of CRM + AI + Data + Trust is driving the evolution of email marketing; from content to deliverability, creative, and CX. We’ll share advice from CTA tactics to AI-powered optimisations.

10:40 a.m.–11:00 a.m.

Campground: AI Theatre

The Importance of Data for Generative AI

Every company needs an AI strategy, learn how to maximise ROI and business value with Data Cloud.

11:20 a.m.–11:40 a.m.

Campground: AI Theatre

Empower Everyone and Boost Productivity with Slack AI

Learn how teams can empower every individual to drive their own productivity. We’ll demo our latest innovations in low code automation and Slack AI—powered by Slack and Salesforce platforms.

2:20 p.m.–2:40 p.m.

Campground: AI Theatre

Unlocking Success: The Power Formula of CRM + AI + Data + Trust

Discover the Winning Formula: CRM + AI + Data + Trust, and learn how Salesforce's latest innovations will help drive growth and unlock success for your company.

3:00 p.m.–3:20 p.m.

Campground: AI Theatre

Kick Start Your AI Culture with Transparency by Design

Passionate about the responsible use of AI, but don’t know where to start? Transparency by Design can unlock experimentation without creating shadow AI, and enable the kind of AI governance both regulators and investors expect.

8:40 a.m.–9:00 a.m.

Campground: Tableau Theatre

Your Guide to Understanding Analytics From Salesforce

Get to know the BI platform that changed the world and will drive innovation into the future. Find out how analytics from Salesforce can help your organisation make the most of your data.

9:20 a.m.–9:40 a.m.

Campground: Tableau Theatre

Data Analysis Made Easier with Tableau AI

Join us to see how Tableau AI lowers the barrier to data analysis for everyone. Get presented with distilled, meaningful insights delivered directly in the flow of work to guide every decision.

10:00 a.m.–10:20 a.m.

Campground: Tableau Theatre

Delivering on your Data Strategy with Data Cloud for Tableau

Understand how a data strategy built on Tableau and Data Cloud can help you truly understand your customers and deliver exceptional customer experiences.

10:40 a.m.–11:00 a.m.

Campground: Tableau Theatre

Your Guide to Understanding Analytics From Salesforce

Get to know the BI platform that changed the world and will drive innovation into the future. Find out how analytics from Salesforce can help your organisation make the most of your data.

11:20 a.m.–11:40 a.m.

Campground: Tableau Theatre

Data Analysis Made Easier with Tableau AI

Join us to see how Tableau AI lowers the barrier to data analysis for everyone. Get presented with distilled, meaningful insights delivered directly in the flow of work to guide every decision.

2:20 p.m.–2:40 p.m.

Campground: Tableau Theatre

Accelerate Enterprise Analytics with Tableau Cloud

Get your business ready for the AI era by modernising your analytics with the newest enterprise capabilities in Tableau Cloud for fast time to value on a secure and trusted platform.

3:00 p.m.–3:20 p.m.

Campground: Tableau Theatre

Go on a Data Discovery with Tableau...and Take Some Friends!

Experience data rather than combing through spreadsheets! Tableau Ambassador, Alex Waleczek shows how the community can empower you and your colleagues to find hidden insights in your business.

8:40 a.m.–9:00 a.m.

Campground: MuleSoft Theatre

How to Protect Any API with AI-Generated Policies

Learn how to empower your developers to create custom policies using generative AI. Find out how Anypoint Flex Gateway helps secure and protect any API including your AI applications.

9:20 a.m.–9:40 a.m.

Campground: MuleSoft Theatre

Unify Your Data Securely with Data Cloud and MuleSoft

Learn how to transform customer data, regardless of where it lives, into powerful insights and intelligent actions using prebuilt connectivity, unparalleled governance, and AI-powered automation.

10:00 a.m.–10:20 a.m.

Campground: MuleSoft Theatre

Unlock SAP S4/HANA Transformation with MuleSoft

Learn how MuleSoft's unified platform for integration, automation and API management is super charging SAP S4/HANA transformations, faster and more seamlessly.

10:40 a.m.–11:00 a.m.

Campground: MuleSoft Theatre

Use Generative AI to Build Automations with MuleSoft

Generative Flows leverage Einstein to help developers and business teams to be more productive. Learn about the pilot feature and how you can build automated workflows with natural language prompts.

11:20 a.m.–11:40 a.m.

Campground: MuleSoft Theatre

Integrate Faster with Einstein for Anypoint Code Builder

Build APIs with the power of AI. Learn how Anypoint Code Builder, MuleSoft’s next generation IDE, is delivering on the future of API development and integration.

2:20 p.m.–2:40 p.m.

Campground: MuleSoft Theatre

Build, Secure and Manage APIs at Scale with MuleSoft

APIs are the backbone of how work and data flows between systems. Learn how to manage your APIs at every lifecycle stage to ensure compliance and prevent security risks.

3:00 p.m.–3:20 p.m.

Campground: MuleSoft Theatre

Automation 101: Optimising for Efficiency

Learn how to turn multi-departmental, multi-system workflows into data-driven actions using no-code tools. Hear how to reduce manual tasks and connect all your systems to improve productivity.

8:40 a.m.–9:00 a.m.

Campground: Slack Theatre

How Slack can Boost Employee Productivity and Engagement

See how Slack helps to enable effective collaboration and improve employee engagement and well-being all the way through the employee lifecycle.

9:20 a.m.–9:40 a.m.

Campground: Slack Theatre

Purpose Built Productivity for Your Sales Team with Slack

Learn how the Sales organisation has used Slack and adopted new tools such as Slack Sales Elevate to drive productivity for our entire sales organisation.

10:00 a.m.–10:20 a.m.

Campground: Slack Theatre

Delight Customers and Drive Service Team Efficiency with Slack

Learn how Slack can optimise the agent experience across systems and processes to help resolve customer issues faster.

10:40 a.m.–11:00 a.m.

Campground: Slack Theatre

AI Spotlight: Boost Productivity with Generative AI in Slack

Explore the future of generative AI in Slack, your productivity platform. Learn how Slack will help you summarise conversations, uncover new insights, automate workflows, and more.

11:20 a.m.–11:40 a.m.

Campground: Slack Theatre

Discover How Automation Can Transform Your Work with Slack

You are convinced of the value of automation, now what? Join us to explore real-world use cases to jumpstart your automation journey with Slack.

2:20 p.m.–2:40 p.m.

Campground: Slack Theatre

Take Advantage of Slack for More Than Collaboration

Innovative companies do amazing things together by transforming how they work with Slack and CRM. Find out how to go way beyond simple collaboration to unlock productivity and value in your business.

3:00 p.m.–3:20 p.m.

Campground: Slack Theatre

Slack on Slack: Transform How you Approach Work with Slack

Join us for this Slack on Slack story about driving productivity across our entire enterprise. Learn best practices for automating work with apps, integrations, and custom processes.

8:40 a.m.–9:30 a.m.

Campground: Slack Workshop

Create No-Code Automation with Slack Workflow Builder

Workflow Builder is for everyone. Whether you’re an admin, developer, or user. Get hands-on and learn how to create no-code workflows and level up with custom-coded functions and AI innovations.

*Required equipment: Please bring your own computer/device.

9:50 a.m.–10:40 a.m.

Campground: Slack Workshop

Unlock Sales Productivity with Team Selling in Slack

Break down silos and bring people, processes and account data together in one place. Learn how to empower your team to take an opportunity to close with Slack.

*Required equipment: Please bring your own computer/device.

11:00 a.m.–11:50 a.m.

Campground: Slack Workshop

Create No-Code Automation with Slack Workflow Builder

Workflow Builder is for everyone. Whether you’re an admin, developer, or user. Get hands-on and learn how to create no-code workflows and level up with custom-coded functions and AI innovations.

*Required equipment: Please bring your own computer/device.

2:20 p.m.–3:10 p.m.

Campground: Slack Workshop

Unlock Sales Productivity with Team Selling in Slack

Break down silos and bring people, processes and account data together in one place. Learn how to empower your team to take an opportunity to close with Slack.

*Required equipment: Please bring your own computer/device.

Customer 360 Theatre and Workshop Sessions Continued

All times listed in AEDT.
Agenda subject to change.

8:40 a.m.–9:00 a.m.

Campground: Customer Success Theatre

How Salesforce Measures Customer Success

Get an inside look into how Salesforce uses our own technology to measure customer success so that customers can maximise ROI of their Salesforce investment.

9:20 a.m.–9:40 a.m.

Campground: Customer Success Theatre

Accelerate Your Career with Resume-Worthy Credentials

Join credential experts to discover how you can drive business impact by earning role- and product-based credentials.

10:00 a.m.–10:20 a.m.

Campground: Customer Success Theatre

3 Steps to Future-Proof Your Business with AI

Generative AI can transform customer engagement, but only if companies learn to harness it. See how Salesforce experts help customers create a strategy and build an actionable roadmap with AI Coach.

10:40 a.m.–11:00 a.m.

Campground: Customer Success Theatre

Partnering for Success: Implementation Best Practices

Hear from our experts on the critical factors and the underlying principles for a successful Salesforce Implementation for your organisation, regardless of size or industry.

11:20 a.m.–11:40 a.m.

Campground: Customer Success Theatre

6 Guiding Principles to Drive CRM Adoption

Your company bought Salesforce — now what? Simple: Adoption = Business Value. Join adoption experts as they guide you through six principles to get your teams up and running quickly with Salesforce.

2:20 p.m.–2:40 p.m.

Campground: Customer Success Theatre

How to Avoid 6 Digital Transformation Pitfalls

Failed digital transformations often have six things in common. So, how do you avoid them? In this session, you'll get real examples and actionable steps for navigating these challenges.

3:00 p.m.–3:20 p.m.

Campground: Customer Success Theatre

Make Your Admin Life Easier with 10 Apps

Learn tips from an experienced admin and Salesforce MVP on which AppExchange apps they love and how they've used them to solve key challenges.

8:40 a.m.–9:00 a.m.

Campground: Small Business Theatre

Live Demo: How Marketers Can Do More with Less

We will explore how marketing automation can save you time—from using AI, to building reusable assets. These best practices will allow all teams, both large and lean, to work more efficiently.

9:20 a.m.–9:40 a.m.

Campground: Small Business Theatre

Live Demo: How Slack Helps Businesses Do More with Less

Slack is a part of the Salesforce family. Explore the benefits of integrating Slack within your Customer 360 and learn how together they can supercharge growth for your small but mighty business.

10:00 a.m.–10:20 a.m.

Campground: Small Business Theatre

Live Demo: Start Fast with Salesforce Starter Pro

Doing more with less just got easier. Learn about Salesforce Starter Pro Suite, which brings sales and service together in a single app so businesses can get more done in less time.

10:40 a.m.–11:00 a.m.

Campground: Small Business Theatre

Live Demo: Start Simple, Grow Fast with Sales Cloud

Learn how to boost sales productivity by ditching the spreadsheet in favour of CRM. We’ll explore how to leverage simple automations and AI to save time, make data driven decisions and grow faster.

11:20 a.m.–11:40 a.m.

Campground: Small Business Theatre

Live Demo: Service for SMBs: Empowering Growth and Efficiency

Learn how to deliver exceptional customer experiences, optimise resources, improve operational efficiency, and stay ahead in the competitive marketplace with Salesforce Service.

2:20 p.m.–2:40 p.m.

Campground: Small Business Theatre

Live Demo: Service for SMBs: Empowering Growth and Efficiency

Learn how to deliver exceptional customer experiences, optimise resources, improve operational efficiency, and stay ahead in the competitive marketplace with Salesforce Service.

3:00 p.m.–3:20 p.m.

Campground: Small Business Theatre

Live Demo: Start Simple, Grow Fast with Sales Cloud

Learn how to boost sales productivity by ditching the spreadsheet in favour of CRM. We’ll explore how to leverage simple automations and AI to save time, make data driven decisions and grow faster.

8:40 a.m.–9:10 a.m.

Level 3, Room E3.9

Architecture in Innovation and Enterprise Decisioning

Hear from Lee Tsiamis, Field CTO Salesforce and Rudi Khoury, CDO, Fisher & Paykel on how executive teams make decisions and how you can better enable them with ideas and architectural artefacts.

9:30 a.m.–10:00 am

Level 3, Room E3.9

Well-Architected at Insignia: the Voice of Salesforce Design

Learn how Insignia Financial is leveraging the Well-Architected Framework to provide capabilities to support financial advisors with demonstrated business value.

10:20 a.m.–10:50 a.m.

Level 3, Room E3.9

How AI Adoption Impacts Data Governance in Your Organisation – The Salesforce Experience - [C360]

Join Gayan Benedict, ANZ CTO, Salesforce and Wendy Batchelder, SVP of Global Data Governance and Chief Data Officer of Trust on how Salesforce manages data with the right controls at the right time.

11:10 a.m.–11:40 a.m.

Level 3, Room E3.9

National Standards Committee: AI Standards User Guide

Gain an understanding of the AI landscape, governance standards required, and how you can use these standards to build resilient and compliant AI governance processes.

2:00 p.m.–2:50 p.m.

Level 3, Room E3.9

Get Hands-on with Well-Architected

In these interactive workshops, attendees will take away prescriptive guidance related to specific aspects of Trusted, Easy and Adaptable solutions.

Trailblazer Forest and Community Campfires

All times listed in AEDT.
Agenda subject to change.

8:40 a.m.–9:00 a.m.

Campground: Trailblazer Theatre

Make Your Admin Life Easier with 10 Apps

Learn tips from an experienced admin and Salesforce MVP on which AppExchange apps they love and how they've used them to solve key challenges.

9:20 a.m.–9:40 a.m.

Campground: Trailblazer Theatre

Get Started with Data Cloud for Admins and Developers

Learn how to ingest, model, and activate your data with Data Cloud to build a single point of view of your customer.

10:00 a.m.–10:20 a.m.

Campground: Trailblazer Theatre

Get Started with Salesforce Development

From Apex to Lighting Web Components, building apps on the Salesforce platform is faster than ever. Get an overview of the best developer features and learn how to get started.

10:40 a.m.–11:00 a.m.

Campground: Trailblazer Theatre

Get Started with Einstein

Einstein brings generative AI capabilities to the Salesforce Platform. Learn how generative AI helps admins and developers innovate fast and drive business success.

11:20 a.m.–11:40 a.m.

Campground: Trailblazer Theatre

Community Power: Boosting Salesforce Careers

Discover how community engagement, from a Salesforce MVP and Golden Hoodie recipient, transforms careers. Learn from a former customer-turned consultant's journey and insights.

2:20 p.m.–2:40 p.m.

Campground: Trailblazer Theatre

Discover Best Practices for Designing Flows

Salesforce Flow is extremely powerful and becoming increasingly popular. Learn how it applies to Salesforce Architecture and how to design Flows properly.

3:00 p.m.–3:20 p.m.

Campground: Trailblazer Theatre

Accelerate Your Career with Resume-Worthy Credentials

Join credential experts to discover how you can drive business impact by earning role- and product-based credentials.

8:40 a.m.–9:00 a.m.