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The latest in AI-driven, agent-first innovation. All in one place.

Wednesday, 26 February 2025
International Convention Centre (ICC) Sydney
8:00 a.m.–5:30 p.m. AEDT

The future of business is coming to Sydney, and it’s your chance to power-up with the #1 AI CRM*. Dive into expert-led sessions, demos and workshops, and discover the groundbreaking innovation of Agentforce. All in one day, and all for free.

Experience a workforce without limits.
Agentforce World Tour Sydney — your destination for innovation and inspiration.

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Meet your agents. Revolutionise the way you work.

With Agentforce, customisable and autonomous agents work side-by-side with your employees to extend your workforce and serve your customers 24/7. Discover how being agent-first on the Salesforce Platform can help you boost productivity and drive deeper customer relationships.

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Be inspired and empowered. Learn from the best.

Hear trailblazing, local stories of customer success. Learn directly from trusted experts and thought leaders and get inspired by real, AI-driven use cases.

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Connect. Collaborate. Braindate.

Engage and exchange with industry leaders and peers to get real-time solutions for any business challenge. Seize the opportunity to have meaningful conversations and crowdsource knowledge by collaborating in a Braindate.

Learn more about Braindate

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Transforming your business starts with the main keynote.

Hear from Salesforce experts, industry leaders and Trailblazers how humans and agents drive customer success together on the Salesforce platform. Rudi Khoury, Chief Digital Officer from Fisher & Paykel Appliances, will join us on stage to show how personalised, human-centric customer experiences can drive productivity.

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New to Salesforce? Find out why it's the #1 AI CRM*.

If you're not using the Salesforce Platform yet, Agentforce World Tour Sydney is your place to start. Attend thought-provoking sessions, be part of hands-on product demos and experience first-hand what the latest innovations can do for your business. This is your chance to be part of the community.

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Immerse yourself in the magic of the Campground.

Experience the buzz of the Campground with hands-on learning, access to Salesforce experts, live product demos, quick start consultations, Braindate sessions, content theatres and more. Then take a well-earned breather, grab a coffee and build an agent in 20 minutes!

Your agenda for success.

Agenda subject to change. All times listed in AEDT.

8:00 a.m.
Doors open

Pick up your badge and connect with peers over coffee.

8:50 a.m.–10:10 a.m.
Sessions begin

Get a glimpse of the day’s sessions, product demos, workshops, and hands-on learning.

10:10 a.m.–11:50 a.m.
Keynote Room
Main Keynote

Join Salesforce leaders and Rudi Khoury, Chief Digital Officer, Fisher & Paykel Appliances, to take customer success to the next level.

12:10 p.m.–1:30 p.m.
Sessions, demos, and hands-on learning

Participate in our exciting sessions, watch our product demos, and network with fellow peers.

1:30 p.m.–2:30 p.m.
Campground and Level 4
Lunch

Enjoy lunch provided and network or relax in the Campground.

2:30 p.m.–5:30 p.m.
Sessions, demos, hands-on learning and networking

The learning continues with expert-led sessions, product demos, workshops, and more.