Calling all IT and Data Trailblazers!

Calling all IT and Data Trailblazers!

Discover how the future of business is AI + Data + CRM.

Registration is now closed.

 
 
 
 
 
 
 
 

It’s time to learn, be inspired and connect!

 
 
Network and build long lasting connections with like-minded Trailblazers and innovators.
 
Unite your team around a shared view of your customers with cutting-edge AI and real-time, actionable data – with Salesforce Customer 360.
 
Enjoy a wide range of insightful Trailblazer stories and thought-leading speakers.
 
Participate in expert-led sessions for various industries and get hands-on with the latest innovations in AI + GPT.
 

Meet some of our visionary Trailblazers

 
 

Elisa Koch

Head of Data & Analytics
AFL – Australia Football League
 

Dominic O'Halloran

Head of Data and Analytics
MECCA
 

Josh Pike

MarTech Platforms Lead
Medibank
 

Stacey O'Toole

Chief Digital and Technology Officer/Director Technology and Digital Innovation
City of Melbourne
 
 

Syed Ahmed

Senior Manager CRM Solutions
P&N Bank
 

Leah Rubenis

Marketing Orchestration Lead
Medibank
 

Vignesh Varnamuthu

Salesforce Lead and Architect
Viva Energy
 

Penny Privett

Data Visualisation Lead
AFL – Australia Football League
 

On the day

Agenda subject to chage
All times in AEST
 
 
 
 
8:00 a.m.
Doors Open
Pick up your badge and connect with peers over coffee.
 
 
9:00 a.m.–2:40 p.m.
Sessions, demos, and hands-on learning
Enjoy a full day of sessions, product demos, workshops, hands-on learning and more, featuring our inspiring Trailblazers.
 
 
10:00 a.m.–11:00 a.m.
Keynote: Trailblazers Build Customer Companies
Get ready for a knockout Keynote featuring iconic global Trailblazers and discover how they’re building customer companies using AI + Data + CRM.
 
 
12:00 p.m.–2:00 p.m.
Lunch and networking
Enjoy lunch provided and network or relax in the Campground.
 
 
2:40 p.m.–3:30 p.m.
Networking reception in the campground
Connect with fellow Trailblazers at the end of the day, and enjoy some nibbles and drinks.
 

Sessions

Stay tuned as we build our agenda with exciting content.
Session content subject to change.

With Trust as our #1 value, Salesforce builds solutions with a continued focus on keeping your business data secure and compliant on the Salesforce Platform.

However, the data security landscape is constantly changing and there’s lots to stay abreast of. Join this session to learn how to secure your Customer 360 with Salesforce privacy products that can help you in your compliance journey.

Location:
Breakout B

Time:
9:00 a.m.–9:40 a.m.

Learn how you can unlock the untapped value of your data to optimise and drive cost out of your business with Tableau, the Worlds leading analytics platform. Hear how MECCA are powering their transformation with Tableau as they continue to build trusted relationships with their customers and their partners and deliver exceptional customer experience. See how the power of analytics can transform the way you use data to solve problems, explore data, share insights, and make data driven decisions.

Location:
Breakout C

Time:
9:00 a.m.–9:40 a.m.

Featuring visionary local and global Trailblazers, explore how businesses in every industry can build customer companies powered by AI + Data + CRM. Experience the power of enterprise AI innovations across Customer 360, Data Cloud, and Einstein GPT - complete with live demos. Learn from industry experts how to wow your customers - with Salesforce Customer 360.

Location:
Keynote & Breakout A

Time:
10:00 a.m.–11:00 a.m.

Learn why MuleSoft and AI are the go-to solution for Customer 360 and task automation. Learn about common business challenges, and how MuleSoft and AI can help you tackle them to securely deploy faster, and save on IT costs by connecting your data and automating intelligent processes.

Location:
Keynote & Breakout A

Time:
11:30 a.m.–12:10 p.m.

Celebrate 20 years of innovations from Tableau as we accelerate into the future with AI + Data + CRM. Hear from the AFL, and see the latest innovations in generative AI with Tableau GPT and how you can make data connectivity and consumption easier with Data Cloud. Seamlessly bridge the gap between your organisation’s data and insights for your business users.

Location:
Breakout B

Time:
11:30 a.m.–12:10 p.m.

Discover how Slack boosts productivity for your business, helping you get the most out of your Sales Cloud, Service Cloud, and Slack investments. Elevate sales and service team performance with generative AI and automation.

Location:
Breakout C

Time:
11:30 a.m.–12:10 p.m.

Generative AI can transform customer engagement, but only if companies learn to harness it. See how Salesforce experts help customers shape their AI strategy, and build the roadmap to make it real.

Location:
Keynote & Breakout A

Time:
12:20 p.m.–12:50 p.m.

There’s lots of exciting innovation around leveraging data and generative AI — which helps you build your Customer 360, deliver personalised customer experiences, and scale your business.

Join this session to understand how to increase efficiency and save on IT costs by connecting your AI, Data & CRM; while also deploying your innovations quickly and securely.

Location:
Keynote & Breakout A

Time:
1:00 p.m.–1:40 p.m.

Service leaders need to keep up with the latest technology to create lifelong customer loyalty. Join service leaders at Pepperstone and City of Melbourne as they share their approach to scaling connected, personalised customer experiences with trusted AI + Data + CRM.

Location:
Breakout B

Time:
1:00 p.m.–1:40 p.m.

Accelerating the path to a net zero, nature positive future. Moving from commitment to action. Hear from leaders in business, government and non-for-profit share their journeys, lessons learned and future opportunities.

Location:
Breakout C

Time:
1:00 p.m.–1:40 p.m.

Discover Revenue Intelligence, combining the power of world class analytics from Tableau and Einstein to bring best practices for revenue growth, fast time to value and great user experience to Salesforce users in the flow of work. Also learn from Salesblazers on how they are enabling their organisation’s success with Data.

Location:
Keynote & Breakout A

Time:
2:00 p.m.–2:40 p.m.

Explore the strategic use of customer insights to create personalised experiences. This session highlights Medibank's innovative approach with Data Cloud, fostering customised customer experiences.

Location:
Breakout B

Time:
2:00 p.m.–2:40 p.m.

Right now, businesses need to drive revenue growth, increase operational efficiency, and reduce risk. Everyone in the organisation wants information, and all eyes are on the office of the CDO to deliver consistent, accurate metrics in real-time, with trusted data. Right now, everyone in the organisation wants information, and as a data leader, all eyes are on data leaders to use data to support the organisation to:

  • Build trust and drive efficient growth for their organisations
  • Drive revenue growth, increase operational efficiency, and reduce risk
  • Deliver consistent, accurate metrics in real-time

Location:
Breakout C

Time:
2:00 p.m.–2:40 p.m.

 
 
 

Venue Details

Sofitel on Collins
10 August, 2023
8:00 a.m.–3:30 p.m. AEST

 
Click here to see our Accessibility Guide for a detailed breakdown on what you can expect for the day.
 
 

Thanks for joining us for
World Tour Essentials Melbourne.

We can't wait to see you there!