October is Small Business Month in Australia, so Salesforce and marie claire Australia decided to partner up to conduct a study aimed at understanding women in small business across the country.

The study looks at the main motivations for going into business, the biggest challenges women face running their own business, and how they balance work with family life and where they get the most satisfaction.

The survey shows that the proper drive and determination can take your idea from concept to cash-flow, but why then, do so many small businesses still fail? What is standing between a good idea, a passionate leader and a successful business?

Download our ‘Women In Business’ research report to find out about:

• The struggles women face in the business
• The key traits required to succeed in small business
• The most effective tactics helping them drive new business