State of Industrial Sales & Marketing

Putting Industry 4.0 into Practice 2nd Edition

Showing the biggest opportunities in people, process and digital marketing technology to impact sales & marketing performance.

The past 18 months has been tough but there are brighter times ahead. The world in which we live and work has been massively disrupted and manufacturers have had to adapt to these changes. Conversation with c-level executives at manufacturing companies reinforced that the acceleration of digital is happening now and not in the future.

The 2nd edition addresses the challenges manufacturers are facing and the opportunities for growth and acceleration.

These latest insights include:

Drivers of customer experience success
Drivers of sales effectiveness success
Drivers of Sales forecasting success
Organisational culture and cross-functional relationship characteristics that underpin marketing success
Impact of ability to leverage data on marketing success
Impact of ability to prepare successful business cases on marketing success leveraging
Emerging technologies to their full potential
Biggest challenge to flexibility and adaptive

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State of Industrial Sales & Marketing

Putting Industry 4.0 into Practice 2nd Edition

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