As companies leverage generative AI and personalised experiences, handling personal data with care is crucial to maintain customer trust and comply with global regulations like GDPR, CPRA, DPDPA, and the Australian Privacy Act.
In this guide, you’ll learn how providing customers with control over their data consent and preferences fosters transparency and trust, ensuring compliance with privacy laws and enhancing organisational credibility. We’ll cover:
- Effective data management strategies including understanding and classifying data and implementing tailored security measures and access controls.
- Regularly auditing and updating access controls ensures that only necessary personnel have access to sensitive data, reducing risks of breaches and non-compliance.
- Best practices and considerations for protecting personal information, and monitoring and responding to potential security incidents.
