Speakers:
- Trisco Lee - Salesforce for Marketing, Account Executive, Salesforce.org
- William Frew - Account Executive, Salesforce
- Stephane With - Lead Solutions Engineer, Salesforce.org
As the needs of your students, staff, and alumni are constantly changing, legacy marketing practices are being challenged in a big way. The days of list purchases and batch and blast campaigns to drive outcomes are numbered.
The marketing ecosystem is rapidly shifting towards an all-digital, hyper-personalised, and privacy-first approach. That means it’s absolutely imperative for today’s marketers to better measure, optimise and drive insights from all of their efforts.
Join Salesforce.org for a demo of how the Marketing Cloud Intelligence platform helps education institutions:
- Take a new approach to digital marketing analytics and measurement strategy
- Create a unified view of performance across all of your disparate channels and data silos
- Harmonise data into a consistent framework
- Surface real-time insights in a scalable way
- Drive operational efficiency through team alignment and data governance
