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Automate 1-to-1 Personalisation
1. Automate 1-to-1 Personalisation
This completed interaction plan shows the journey for an abandoned shopping cart. It defines what events will trigger a journey, what channels will be used, which messages will be sent, what the timing will be, and more.
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Select the Event
2. Select the Event
Journey Builder is event-driven. Listen for defined customer behaviour and automatically place customers into journeys based on their activities. Examples include new purchases, loyalty program sign-ups, and webinar registrations.
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Choose the Channels
3. Choose the Channels
Today's customers use a variety of channels and devices. Identify which channel is right for your message, and drag it on to the canvas.
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Send Dynamic Emails at Scale
4. Send Dynamic Emails at Scale
Orchestrate and send emails created in Email Studio. The platform offers hundreds of features, from basic email creation, sending, and tracking, to advanced predictive content recommendations.
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Execute a Mobile-First Mindset
5. Execute a Mobile-First Mindset
Connect with on-the-go customers at just the right time and place. You can access and send both push and SMS messages created in Mobile Studio to deliver alerts, transactional notifications, and more.
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Continue the Journey with Targeted Advertising
6. Continue the Journey with Targeted Advertising
Drive more engagement with targeted, personalised advertising within the customer journey with the Active Audiences activity. Unlock your CRM data to securely and precisely reach each individual customer with timely and relevant ads.
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Create One Relationship Across the Lifecycle
7. Create One Relationship Across the Lifecycle
Marketing Cloud integrates seamlessly with your other Salesforce products. For example, automatically create a sales lead when a prospect responds favorably to a survey, or create a service case if an existing customer responds negatively.
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