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Email That Delivers Results
1. Email That Delivers Results
Email Studio is scalable and comprehensive. Automate and deliver engaging emails — from simple promotional and transactional messages to highly personalised campaigns, including predictive content.
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Build Beautiful, Engaging Emails with Ease
2. Build Beautiful, Engaging Emails with Ease
No coding or behind-the-scenes work is needed to send customised emails to your subscribers. Personalise offers with easy-to-use, prebuilt email templates. Drag-and-drop tools let you make changes on the fly to improve campaign results every time.
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Optimise for a Mobile-First World
3. Optimise for a Mobile-First World
Over half of all emails are opened on a mobile device, so every message must be optimised. Choose from several mobile templates to quickly get started building emails that look great on any device.
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Create Engaging, Personalised Content
4. Create Engaging, Personalised Content
Use prebuilt content blocks to create sophisticated, dynamic content based on a customer’s behaviour and attributes. Use additional content blocks to integrate your strategy and engage subscribers on social or across the Web.
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Create Dynamic Content
5. Create Dynamic Content
Target with easy-to-use drag-and-drop segmentation tools. Select pre-approved html, images, or text to send to your audience.
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Drive More Engagement with Great Subject Lines
6. Drive More Engagement with Great Subject Lines
Personalisation drives results. Email Studio makes it simple to customise subject lines and preheaders with dynamic content. Every email will be automatically personalised for the recipient.
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Segment Highly Targeted Audiences
7. Segment Highly Targeted Audiences
Create audience groups without complicated coding. Simply drag the segment over to create the target. You can narrow the focus with “And” groupings, or make larger by adding “Or.”
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A/B Test Subject Lines and Content
8. A/B Test Subject Lines and Content
Eliminate guesswork. Test two versions of your emails, including subject line, content, images, and even time of send. Your audience will let you know what resonates. The winning message will then automatically be used for the rest of your list.
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Double-Check Before Sending
9. Double-Check Before Sending
You have created great, targeted content to drive amazing results. Now you need to make sure that everything will reach the subscriber’s inbox. Make sure everything looks good and double-check the dynamic content blocks and personalisation.
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Track and Report Results
10. Track and Report Results
Every marketer needs insights into what is working — and what isn't. With easy-to-read graphical reporting, you can judge performance and make changes to optimise results.
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