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Leverage One Cross-Channel Marketing Platform
1. Leverage One Cross-Channel Marketing Platform
Marketing Cloud is a platform for managing customer journeys across email, mobile, social, ads, websites, and connected devices. See how it can help you deliver the right message, at the right time, on the right channel.
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Plan, Personalise, and Optimise Journeys
2. Plan, Personalise, and Optimise Journeys
Journey Builder manages 1-to-1 interactions across channels. You can design customer journeys, listen for customer activity, and automatically respond with customised communications.
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Map the Journey Across the Lifecycle
3. Map the Journey Across the Lifecycle
Journey Builder has the tools to create interactive customer journeys. Illustrate how customers will experience your brand across channels — reaching them no matter where they are in the customer lifecycle.
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Customise Your Story
4. Customise Your Story
It’s easy to bring your journeys to life. Add all approved brand assets such as images and notes with drag-and-drop tools.
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Bring the Journey to Life
5. Bring the Journey to Life
The visual journey mapping feature is an interactive canvas. Drill down to view interactions based on customer activity.
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