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Put Your Data to Work
1. Put Your Data to Work
If you already have Salesforce CRM, it’s easy to connect Marketing Cloud to create a single view of your customer. This one-time setup simplifies data so you can easily create and automate 1-to-1 journeys across marketing, sales, and service.
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Keep Your Data Connected
2. Keep Your Data Connected
Marketing Cloud continuously synchronizes standard objects and custom objects across the Salesforce Customer Success Platform. Select the data you want to sync to personalise every touchpoint of the customer journey.
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Send Email Directly from Salesforce Screens
3. Send Email Directly from Salesforce Screens
Salesforce sales and customer service users can send emails to campaigns, reports, leads, and contacts right from the screens they already know. Personalise each email for every customer with dynamic content, and track results.
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Track Campaigns and Analytics
4. Track Campaigns and Analytics
Now your team has one place to measure and analyse campaign performance. With Email Studio, anyone can see how a contact, lead, or account responds to email campaigns, all the way down to the specific links that were clicked.
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Manage Every Touchpoint Across the Enterprise
5. Manage Every Touchpoint Across the Enterprise
Marketing Cloud provides everything marketers need to manage each interaction across marketing, sales, and service. It’s never been easier to provide 1-to-1 experiences for every individual — regardless of where they are in the customer lifecycle.
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