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Email Tracking: The Beginner's Guide

Email tracking is a key part of a buyer’s journey — here’s everything you need to know.

50 Best Practices for Email Marketers

How do you get readers to click and read your emails? The answer is easy if you take it logically with these best practices.

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FAQs

An email tracker is a tool or piece of software that monitors and records a recipient's interactions with an email. It will then send a push notification with information about open and click-through rates. It’s commonly used by sales professionals to build and optimise campaigns.

There are no explicit laws against ethical email tracking, but there are guidelines and legislation that govern how you approach it. That’s why it's important to keep up-to-date with the latest regulations and put your customers’ best interests first.

You know you need to track your emails, but what should you track? There are three core metrics that stand out.

  • Open rates: The number of recipients that open your emails.
  • Click-through rates: The percentage of recipients that click a specific link (link clicks) within your email.
  • Delivery rates: The number of emails that are successfully delivered.

Aside from that, you can also track additional metrics such as the reply rate, the number of people who unsubscribe from your email inbox and the number of people who report your email as spam.