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Maximise Audience Engagement
Trusted AI transforms casual customers into devoted fans with audience engagement tools that build rapport, reduce operational expenses and extend customer lifetime value. Connect on a hyper-personalised level to build meaningful interactions driven by fully-integrated audience data.
These media and entertainment leaders are optimising personalised journeys with audience engagement tools.
Boost revenue growth by deeply understanding your audience with AI.
Create a better connection with your audience by understanding what they need, knowing what matters to them and choosing the right times to connect. Maintain lasting connections across different segments with real-time insights and powerful audience engagement tools.
Harness data and build unified audience profiles.
Data Cloud
Activate all your audience data across Salesforce applications with Data Cloud. Empower teams to engage segments at every touchpoint, with relevant insights and contextual data in the flow of work.
Get to know your audiences through unified profiles. Personalise offers across any channel with AI. Build lasting relationships that drive business growth with audience engagement tools.
Discover the fan engagement platform that drives customer relationships and revenue. Seamlessly connect your experience with your audience data.
Deliver personalised support at scale with trusted AI.
Service Cloud
Increase customer satisfaction and reduce agent handle time with AI-generated replies on SMS, WhatsApp and more. Use Einstein Service Replies on any channel to analyse content from customer conversations in real time. Receive AI-generated replies crafted from data from the conversation or from your company's trusted knowledge base. Enable agents to share these replies with customers with one click or edit them before sending.
Speed up issue resolution using AI-powered chatbots to handle common requests.
Delight your customers and save your teams time automating routine tasks and end-to-end business processes.
Complete your audience engagement solution with products from across the Salesforce Customer 360.
Build the perfect audience engagment solution with our help.
Get in touch today and our experts will guide you through the process, step by step:
- Choose the right Media Cloud edition
- Add products/features needed, if not already included
- Customise the final result with apps, services, support
Everything we do at Orlando City is focused on our community. Our new mobile app helps us to do that and also get to know our fans better, so we can offer them the best experience possible.
Bruno ScottonSalesforce DevOps Engineer, Orlando City TC
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Frequently Asked Questions
A fan engagement platform is designed to connect, interact and build relationships with an audience, especially fans or supporters. These platforms help media and entertainment companies to create an immersive and interactive experience for fans, fostering a sense of community and loyalty. Fan engagement platforms are commonly used by sports teams, entertainment entities, brands and gaming companies to enhance their relationship with their audience.
Driving fan and audience engagement involves implementing strategies that create meaningful interactions, foster a sense of community and offer valuable content. Some ways to drive audience engagement include delivering personalised experiences, providing great customer service, building a loyalty platform and giving fans exclusive access to experiences.
Some benefits include community building, loyalty and retention, data-driven insights and social advocacy.