The Future is Now: More Than 600 Autonomous Agents Come To Life at Agentforce Sydney
Agentforce World Tour has touched down in Sydney this week as Royal Randwick buzzed with more than 3,000 attendees. Salesforce leaders and innovative Australian companies like Fisher & Paykel, OFX, and Funlab showcased Salesforce’s AI vision, ushering in the third wave of agent-powered AI.
Throughout the day, Salesforce customers brought Agentforce to life, building more than 669 autonomous agents to address specific business problems in their companies.
In a matter of minutes, customers simply described their use cases through a cutting-edge, AI-powered Slack app that interfaces with a Large Language Model (LLM), and saw their input transform into a functioning AI agent prototype that they could take home with them to continue experimenting.
It was a fantastic display of innovation, unprecedented in our industry – as we build the future together with our customers.
Frank Fillmann, General Manager ANZ, Salesforce
Unlike traditional chatbots and copilots that depend on human inputs and falter with complex tasks, Agentforce introduces a new level of autonomy. It retrieves necessary data, creates action plans, and executes them independently. Agentforce uses real-time data to adapt to changes and operates within an organisation’s customised guardrails, ensuring every customer interaction is informed and valuable. When needed, Agentforce smoothly transitions to human employees, providing a summary of the interaction, customer details, and next-step recommendations.
Pilot customers, including Fisher & Paykel, have also shared positive feedback. Sarah Lukins, General Manager, Digital for Fisher & Paykel Appliances said:
“Just five years ago, our customer data was siloed and disconnected, which was at odds with our vision to become the world’s most human-centred appliance brand. Today, thanks to the Salesforce platform, we’ve united our data to achieve a comprehensive, 360-degree view of our customers. Agentforce is taking this a step further, enriching our data and empowering us to deliver even better experiences for our staff and customers.
The Agentforce Sydney Launch Zone really came to life today, and it was great to have the chance to share our experiences of Agentforce with so many people, and in turn, see them get hands on with autonomous agents.”
Many customers highlighted the practical advantages of Agentforce, noting its potential to reduce manual work and automate repetitive tasks. One customer said, “It used very little information that I gave it to build a really comprehensive tool. The ability to cut down time spent on tasks is really exciting. It really cuts down on effort, maximises efficiency and productivity.”
“It’s not just the big end of town that will benefit from these AI agents. It’s also the smaller organisations that are going to benefit as well. I think it’s going to create a revolution in terms of business growth. If you’re in a capital-constrained environment like many organisations are now, this is an absolute game changer.” – Christopher 
“I’m not a technical person and I found it was surprisingly very easy to build an agent. I think it is the future. The agents can help increase productivity and efficiency, and therefore generate more revenue. So I’m very excited to see that.” – Eshan 
“It was a really easy process. The Solutions Engineer guided us through the whole thing, but I was surprised at how quickly we were able to do it.” – Jamie 
“It used very little information that I gave it to build a really comprehensive tool. The ability to cut down time spent on tasks is really exciting. It really cuts down on effort, maximises efficiency and productivity.” – Tim 
“I was impressed with how quickly you can get the agent up and running. It offers a much better, streamlined 24/7 customer experience.” – Wes 
“It takes maybe five to seven minutes to build an agent and have some information for our customer. I think it was very good and fast.” – Zoreh
“The best way for people to grasp the simplicity and power of building autonomous AI agents is to let them dive in and experience it firsthand,” said Salesforce’s General Manager ANZ, Frank Fillmann, “That’s one of the reasons we gathered thousands of customers at Agentforce World Tour Sydney—so they could roll up their sleeves and build an agent live and onsite. Seeing business leaders create an agent in 20 minutes is mindblowing. It was a fantastic display of innovation, unprecedented in our industry–as we build the future together with our customers.”
Another customer said, “It’s not just the big end of town that will benefit from these AI agents. It’s the smaller organisations that are going to benefit as well. It’s going to create a revolution in terms of business growth.”
Sydney is one of more than 20 stops on the Agentforce World Tour that will showcase the capabilities of the new program to customers on the ground. The program will roll out to additional cities including Auckland (14 November) and Melbourne (19 November).
More information:
- See the full schedule of upcoming Agentforce World Tours here
- Learn more about Agentforce here
- Explore Agentforce.com
These stories reflect the experiences of Salesforce customers, but your experience may vary. Customers who purchase our services should make their purchase decisions based on their unique needs and the Salesforce products and features that are currently available.
