AWS S3 Connector for Tableau Unlocks Data Insights for Better Decision-Making

Today at Tableau Conference, Salesforce and Amazon Web Services (AWS) announced an integration between Tableau and Amazon Simple Storage Service (S3). The AWS S3 connector for Tableau* provides customers with quick and simple access to unstructured data stored in AWS S3 directly from Tableau, improving the flow of work and driving greater efficiency and better decision-making. 

Significance: Forty-one percent of business leaders find their data complex and hard to access, making it difficult to make data-driven decisions. Unstructured data in particular does not have a predefined format, making it even harder to understand and process. To be successful in a future driven by generative AI, businesses need a better way to structure, make sense of, and act on their untapped data.

The AWS S3 Connector for Tableau is powered by Hyper technology, Tableau’s in-memory data engine. It speeds up data ingesting and analytical query processing, and makes it easier to access and analyze unstructured data from S3 and gain insights directly in Tableau.

Innovation in action: With the addition of the AWS S3 connector for Tableau, customers can: 

• Derive insights from existing data formats: Customers can access data from several file types and glean insights as-is, without changing the format, delivering analytics faster while maintaining cost savings. 
• Analyze data from multiple sources: Users can quickly access and visualize data directly from S3 at scale from various file types including Excel, CSV, CSV Compression, and Parquet, providing joint Tableau and AWS customers with critical insights that enable better decision-making. 
• Keep analysts in the flow of work: Joint customers can discover and share insights across organizations with ease and efficiency directly from S3, without having to leave their Tableau dashboards.

In addition, Tableau and AWS offer connectors for Amazon Redshift, Amazon EMR Hadoop Hive, Amazon Athena, Amazon Aurora, and Amazon DocumentDB. 

Salesforce perspective: “We know many of our customers have critical, untapped data in their S3 buckets. Through this valued partnership with AWS, our customers can now leverage the power of Tableau’s Hyper technology to analyze their data from S3 in Tableau to deliver a truly efficient and highly performant analytics experience, helping them to succeed in a future driven by generative AI.” – Pedro Arellano, SVP & GM of Tableau, Salesforce

Through this valued partnership with AWS, our customers can now leverage the power of Tableau’s Hyper technology to analyze their data from S3 in Tableau to deliver a truly efficient and highly performant analytics experience, helping them to succeed in a future driven by generative AI.

Pedro Arellano, SVP & GM of Tableau, Salesforce

AWS perspective: “With Tableau and Amazon Simple Storage Service, we will help customers glean and visualize insights at scale. S3 offers data availability, security, and performance, and we’re excited to help our customers accelerate efficiency and time to value with the Amazon S3 connector for Tableau.” – Flemming Kongsberg, Director, Business Application Alliances, AWS

More information: 

• Learn more about the Amazon S3 connector for Tableau, available on Tableau Cloud 23.1 and later
• Explore how Tableau is bringing the power of generative AI to data here
• Review Salesforce’s Untapped Data research for more insight on how leaders are using data for business success

*Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.